Yesterday I wrote a blog on using twitter for notes and used Chris Brogan’s speech at NMATL as an example of pulling twitter data for notes. I also decided to run some stats on the information I found and posted those stats. Quite frankly the stats are meaningless to anybody and everybody other than perhaps Chris and maybe Brad and Matt who organized the event. You can read the entire post here.
So why did I run the stats? Well imagine if instead of Chris Brogan’s speech we instead inserted Big Company Name X and looked at the same data. What useful information might we find? How could we use the information to better understand what our customers are thinking of us NOW! How many are tweeting about us? What words are they consistently using? I used a dump of twitter data and Excel pivot tables to come up with the stats I posted yesterday in merely 10 minutes for the fun of it (I’m strange I know) what could you learn about your company’s reputation in 10 minutes.
