Metzger Business

March 2, 2011

Talking DADVocate Project

Filed under: Musings,Social Media — Tags: , , , , , , , , , , — MetzgerBusiness @ 9:45 pm

I don’t usually talk directly about my other projects on this blog as it is geared to a discussion on social media and business. However I form many of my ideas for this blog by executing them over on The DADvocate Project or through other various outlets. Today however I’m going to solicit this audience directly. If you are a reader of this blog and you are a dad then please go over to The DADvocate Project and take the Survey. If you are a reader of this blog and are not a dad then you most likely have a dad and or are married to a dad. Please ask them to take the survey.

The DADvocate Survey was put together last year as an effort to define who today’s dads are. In the media and press dads tend to get a bad rap and honestly Dads are not a lazy beer drinking group who sit on the couch and do nothing. Dads are also no longer the sole bread winners in the family and our societal role as men in families is changing. By the way our spending habits are changing as a result of the family dynamic change too.

The DADvocate survey looks how and where we dads are spending our time and in some cases money. Over 390 people have taken the survey thus far and I’m closing the survey in May. I hope to have close to 500 respondents by then but to make that happen I need your help. Please take the survey now or tell some friends. Heck post about it on facebook, twitter or linkedin. Thank you in advance.

February 23, 2010

How should Children’s Healthcare of Atlanta Use Twitter and Why?

Filed under: Social Media — Tags: , , , — MetzgerBusiness @ 12:42 am

CHOA – or Children’s Healthcare of Atlanta is a terrific organization. We recently spent a weekend there with our son when he had RSV. The hospital is amazing. They make you feel comfortable, they have hundreds of services, they offer room service to the parents, they have educational tv programs for adults, there is a computer lab, they have wifi, they do everything necessary to make a hard and scary time easy for the kids and the parents. Children’s is flat out an awesome organization.

While I was at the hospital I was on my computer and decide to see what kind of social media presence CHOA had. It turns out they really don’t have any social media presence at all. This is a true loss of opportunity for an organization such as Children’s because it is such a cheap and effective way to reach their target audiences both customers and donors. The day we were in the hospital happened to be the day of the Children’s parade in Atlanta. Seeing only five tweets mention the parade or CHOA  amazed me and I posted one of them.

Children’s is way too valuable a resource to our community to have such little presence in one of the largest twitter markets in the country.

What would be the objective for Children’s to use Twitter. The number one thing to keep in mind is that social media of all kinds is meant for relationship building and to funnel leads into your sales funnel. So if I were positioning CHOA I would recommend focusing on a major goal of spreading the word for fundraisers and leverage the technology to inform and attract more people to charitable events.

The initial strategy and measurement for this type of work with twitter would be quite easy to implement. A landing page or blog post should be set up specifically for an event. Then  a URL shorten-er that tracks click troughs could be used to send tweets about the campaign.  That is the simple part, the larger part of the twitter effort would be to capture the brand image of service and provide users on-line the same service they get at the hospital. This strategy can be taken in many directions, such as providing nurses to respond to simple customer questions or having doctors tweet about the benifits of a particular surgery. The possibilities are truly endless.

Encouraging customers to tweet about their experience with CHOA would be another great objective and could be accomplished with a messaging campaing asking for feedback from parents. CHOA could choose to measure the success of this program simply by looking at the increase in tweets about CHOA from non CHOA accounts.

Ideally CHOA shouldn’t have to tweet about their parade on the day of the parade because their followers will do it for them but that won’t happen unless CHOA is out there actively interacting with the on-line social community.

December 26, 2009

Twitter Wiki Pages for Your Business. Is Your company monitoring it’s coversation?

Filed under: Big Business,Intranet,Marketing,Social Media — Tags: , , , , , — MetzgerBusiness @ 9:44 am

We have a wiki at the office. It’s not used much. There are a few reasons it’s not used. 1) You have to be on the corporate network. Our sales team who is remote is not set up for remote access or they simply don’t know ho to use it. 2) The wiki is dokuwiki which is somewhat easy to consume but a pain to add pages and info to for anyone who is less technical than a tech type user. 3) The biggest reason that the wiki has not been adopted is that the information out there hasn’t been all that valuable to the population at large.

I know #1 and #2 have to be addressed and they will be with an upcoming intranet project. We’re looking at hosting something on the cloud that we can use LDAP or AD to log on and maintain a single sign-on environment. We also want to find something that will be easy for user’s to add pages and intellectual property to. Finally it will have to serve as a platform for communication to the company. I’m very excited about this project but I’m going to have to reserve the rest of topics 1 and 2 for another post.

The third point I made above has been addressed with 2 initiatives I have completed in the last few weeks. The first was a long process of designing integration strategy and documentation including implementation documentation, project plans, risk scenarios, etc. The second was a simple Twitter page. I want to talk about the value of that twitter page today.

What I did:
I built a page on the wiki that consolidated all the current Twitter chatter about our company and all our competitor companies. I also set up a few searches to monitor our top customers and any discussion with those customers that focus on Shipping. I then showed this page to our Director of marketing, VP IT, director Sales Ops and a few weeks later our CEO. We now have a very nice little dashboard of all the conversations that are happening that are important to us.

How I did it:

  1. Go to Twitter.com/widgets
  2. Create a search widget for each Company name I wanted to follow, You do this by selection Search widget on the entry screen and filling out Google type search entry form.
  3. I copied the code created by the widget
  4. I created an HTML Table and started posting the widgets. I gave a cell in the table for each widget.

Marketing Impact/What we have learned:

  1. End customers – our customers, customers hate our competitor’s offerings.
  2. There is not much discussion about our company out there.
  3. When we found an upset customer, we were able to respond quickly.
  4. If an upset customer receives their package they probably won’t be upset anymore.
  5. Most Important: our company needed a Twitter presence. Our customer’s are there and Our Customer’s Customer’s are there. We now have a service presence and I expect we’ll continue to grow from there.

I do want to make one point. The exercise to build this page took about 3-4 hours. It would take a more skilled person about 1-2. I could do it again now in about 45 minutes.

What are some of the ways you’ve used Twitter in your company?

November 10, 2009

The Neighborhood

Filed under: Small Business — Tags: , , , , , , , , — MetzgerBusiness @ 9:37 am

Main Street, Miles City

As I’ve been developing out my blog and my business service offering over the last few days I realized that there are two components to my strategy and I almost focused on the wrong one. All the other blogs I’ve written so far are correct and technically accurate. People of solid business minds who know this stuff will argue over different aspects or strategies for the best traffic placement how much value LongTail key words have, or how to use local Search. Used effectively any strategy will drive business. Here’s the thing, technical strategies are cold and have no feeling. The whole reason why it’s difficult to do business in a small community neighborhood now is because there is no neighborhood, at least not in Marietta ga. The square in Marietta is nice and does get some main street traffic but what if you own a business over where I live in East Cobb. Johnson’s ferry is basically a highway and main street doesn’t exist.

I remember as a kid my first job after caddying one round was helping at our neighborhood fish store. On Tuesday’s and Thursday’s  we would get a truck in from the Jersey Shore. I lived in Clarks Summit, Pa a small town suburb of Scranton PA. It was a beautiful area to grow up in. We were close to the Poconos and had an amazing fall leaf season. We also had a main street. The fish shore was on it. So I’d go in early meet the truck and start unloading. David the owner and I hustled all morning unloading the truck. Of course he decided he had to go in and start filleting the salmon as soon as the scallop bags were about to come of the truck. Anyway after I finished with the truck I had a few different jobs from helping out in the Kitchen to steaming crabs to cleaning the place up and occasionally, once I finished everything else they would let me work up at the counter.

Well every time a customer came in I knew who they were. I said hi and I always made recommendations about what we had gotten in that day. It was a small town, a neighborhood,  and I had grown up there,  everybody knew me and David loved having me there. He once told me that having me upfront was the best marketing he ever did. That was because we were a small neighborhood and everyone knew everyone.

Today there is no such thing as a small neighborhood. Or is there? Is there a neighborhood and main street? Social media is bringing back Main street believe it or not. The neat thing about this main street is doesn’t just have to be in your local postal code and a lot of businesses have taken advantage of the global reach but how can a small business who really does only need to reach the local community participate in this social net working field?

The key is finding and building that neighborhood. Most of the way’s to build the neighborhood are easy and free but they take effort and some time. Using Facebook, LinkedIn, twitter, and blogging you can develop community. If no other business owners in the same community then connect with them. On your blog write something of value about what they do and who they are. Help bring them business from your customer base in the Neighborhood and let them help bring you business from their customer base. Soon your neighbors in the community will be talking about both of you and how great you are to all of their neighbors.

If you own a small business in the East Cobb,  Marietta, or Roswell community I can help you find and participate on your main street via the internet and help you drive business while helping to build the Neighborhood online and off.

Offerings like the neighborhood co-op news letter will help you create the Main Street feel. Don’t forget to join twitter and subscribe to the @metzgerbusiness\mariettausers list. This list currently has 83 users that are located in Marietta inclusive of East Cobb. I promise the list will grow quickly. This list is set up and a free resource to anyone who follows it. This is an 83 person network dying to be tapped. I’ll be setting up a Roswell list and greater Atlanta area list as well.

If you don’t yet know how to make these social networks act as a neighborhood main street for your business, lets sit down and talk. I’ll help you develop you social media strategy so that your business has prime real estate on Main Street and you’ll feel good about helping your neighbors too.

October 20, 2009

Yesterday’s blog, #NMATL, and @chrisbrogan notes! And Yes Twitter!

Filed under: Big Business,Musings,Small Business,Social Media — Tags: , , — MetzgerBusiness @ 10:54 am

Yesterday I wrote a blog on using twitter for notes and used Chris Brogan’s speech at NMATL as an example of pulling twitter data for notes. I also decided to run some stats on the information I found and posted those stats. Quite frankly the stats are meaningless to anybody and everybody other than perhaps Chris and maybe Brad and Matt who organized the event. You can read the entire post here.

So why did I run the stats? Well imagine if instead of Chris Brogan’s speech we instead inserted Big Company Name X and looked at the same data. What useful information might we find? How could we use the information to better understand what our customers are thinking of us NOW! How many are tweeting about us? What words are they consistently using? I used a dump of twitter data and Excel pivot tables to come up with the stats I posted yesterday in merely 10 minutes for the fun of it (I’m strange I know) what could you learn about your company’s reputation in 10 minutes.

October 19, 2009

What is Twitter good for (Part Deux)!

Filed under: Musings — Tags: , , — MetzgerBusiness @ 4:47 pm

When I last wrote about What is Twitter good for I left out one huge thought. I have found twitter to be the best note taking mechanism out there. It is also the best note sharing mechanism available on today’s market. Here’s why:

1) Must take short and important notes – 140 characters ensures that you only capture the most important statements and allows you to keep you attention focused on the speaker.

2) Other people are taking notes on the same lecture or topic at the same time so if someone captures something you missed you can re-tweet it and add it to your twitter stream.

This method is fantastic because you can now do group note taking and gain huge benefits from the process. Additionally you can see what others value from a seminar or speech. OhYeah you don’t want to forget to use a Hashtag for your event.

Here are some notes from the speech Chris Brogan gave at NMATL – New Media Atlanta event held a few weeks back. (please note I have removed any spam that I found).

First some stats:

  • There were 192 unique twitters that were tweeting related topics during Chris’s speech.
  • @AtlantaPR tweeted 36 tweets during his speech
  • At 2:19 during Chris’s speech there 21 simultaneous tweets.  Most of them were – “Promote others 12x’s more than yourself” or “You should have a $90,000 person doing your social media, its that important -your rep is on the line.
  • There were 627 tweets related to nmatl from 1:49 to 3:12 while Chris was speaking.
  • Only 586 of those tweets were unique.
  • There were 31 tweets that were duplicates – 3 of those 31 tweets were not recognized as re-tweets.
  • No tweet was re-tweeted more than 4 times.
  • There are a lot of tweets that are not exactly the same but contain the same info.

Here is the list organized by user by time.

2:55 PM 1to1Discovery:  RT @AtlantaPR: RT @TarynP: (haha!!) … Don’t collect business cards like it’s Pokemon. @chrisbrogan #nmatl 
1:59 PM annmfowler:  Social media in a silo is not the answer -@bwdumars #nmatl 
1:59 PM JennyDeVaughn:  RT @LauraScholz: Yes! Social media should be an INTEGRATED part of your overall marketing/communications strategy. #nmatl 
1:59 PM Keppie_Careers:  Integrate social media with all of your marketing efforts-advice for businesses from #nmatl. Also ++ for #jobseekers. Don’t rely on 1 thing. 
2:00 PM eholtzclaw:  TweetDeck is like a stock ticker for conversation. #nmatl LOVE IT (via @thechrisjordan) 
2:00 PM meghab:  RT @LauraScholz: Yes! Social media should be an INTEGRATED part of your overall marketing/communications strategy. #nmatl 
2:00 PM phxreguy:  @cheyennejack Brogan hasn’t spoken yet at #nmatl He’s up next. Live stream at http://bit.ly/1HQxxq 
2:00 PM poedesign:  RT@barbaragiamancosocial media must be integrated into your marketing and sales efforts #nmatl 
2:00 PM simonjcole:  The always impressive @BWdumars doing a great job on the #nmatl panel. conference back on track with real world examples and advice 
2:00 PM trainingfactor:  your community will tell you what they want-listen #nmatl 
2:01 PM chrisbrogan:  Yessuh! RT @willieljackson: I got #kanyed by @chrisbrogan at #nmatl and almost didn’t realize it. 
2:01 PM danareeves:  too funny! RT @chrisbrogan: So totally going for the BackNoise win. I’m working hard at that now. #nmatl 
2:01 PM JaysonFlint:  RT @chrisbrogan: So totally going for the BackNoise win. I’m working hard at that now. #nmatl – This is how it’s done BABY! 
2:01 PM RealtorWoman:  Social Media is a layer of marketing, enhancing credibility, if done genuinely. #nmatl http://twubs.com/nmatl 
2:01 PM RentalSpotDog:  Seth Miller says social media helps ppl engage w/their brand at other times of day now -not just when the show airs #nmatl 
2:02 PM 30lines:  Great questions coming from the audience here at #nmatl … best part of the day by far. 
2:02 PM AtlantaRobert:  RT: @AtlantaPR Add consumer generated product reviews to your website. What a great idea. #nmatl 
2:02 PM susanjspaulding:  RT @chrisbrogan: Yessuh! @willieljackson: I got #kanyed by @chrisbrogan at #nmatl and almost didn’t realize it. 
2:02 PM tammymcdaniel:  not hard enough it fell off the trending list – RT @chrisbrogan So totally going for the BackNoise win. I’m working hard at that now. #nmatl 
2:03 PM ATLMarketing:  Agree – RT @barbaragiamanco: @newmediaatlanta panelists have confirmed that social media success takes a plan, persistence and work. #nmatl 
2:03 PM benag:  RT @JaysonFlint: RT @chrisbrogan: So totally going for the BackNoise win. I’m working hard at that now. #nmatl – This is how it’s done BABY! 
2:03 PM bsteve76:  @bwdumars sez Rubbermaid has 1 person devote 50% of time to SM, 2 devote 20% #nmatl 
2:03 PM cswanger:  gearing up for @chrisbrogan at #nmatl 
2:03 PM simonjcole:  RT @chrisbrogan: So totally going for the BackNoise win. I’m working hard at that now. #nmatl LOL 
2:03 PM SoCruise:  At #NMATL, @ashevilleallie can tell u how you can get on #SoCruise – - if you get an opportunity to talk to @chrisbrogan he can too.. 
2:03 PM trainingfactor:  if you can convert one angry customer -homerun #nmatl 
2:04 PM 60SecondTurner:  Future blog post: “How to Monitor the BackNoise at an Internet Conference.” Tweetgrid.com is one idea. What are other suggestions? #nmatl 
2:04 PM ATLMarketing:  RT @RealtorWoman: Social Media is a layer of marketing, enhancing credibility, if done genuinely. #nmatl http://twubs.com/nmatl 
2:04 PM benag:  RT @simonjcole: The always impressive @BWdumars doing a great job on the #nmatl panel. … with real world examples and advice 
2:04 PM bsteve76:  end of panel session at #nmatl. 
2:04 PM hightechdave:  RT @courtenaybird: Great panel by @pfasano @BWdumars and @TNTweknowDRAMA #NMATL – highlight of the event so far! 
2:04 PM kinetixhr:  “customer services is the holy grail of SM use “- #nmatl 
2:04 PM RealtorWoman:  ‘home run’ is making the unhappy customer, happy! #nmatl http://twubs.com/nmatl 
2:04 PM RentalSpotDog:  Big benefits to be had by providing good customer service through social media #nmatl panel 
2:04 PM Smoothape:  RT @trainingfactor: if you can convert one angry customer -homerun #nmatl 
2:04 PM StephanieALloyd:  social media for customer service is the Holy Grail #nmatl 
2:05 PM AtlantaRobert:  Is ready for @ChrisBrogan to take the stage!!!! And he’s on!!!!#nmatl 
2:05 PM bsteve76:  @mattfagioli says #nmatl adjusted time for panel on fly while monitoring SM about event. 
2:05 PM DavidPezzino:  Connect with your customers don’t just correspond. People don’t leave companies they leave relationships. #nmatl 
2:05 PM itsjengordon:  @keithmcgreggor where are you im here too! :) #nmatl 
2:05 PM JennyDeVaughn:  Ready to watch @chrisbrogan speak on Cultural Changes Required To Embrace Social Media http://tv.dakno.com/live #nmatl 
2:05 PM missmo_atl:  lots of good nuggets.. @bwdumars: use SM for customer service. if you can convert 1 angry customer, it’s a homerun. #nmatl 
2:05 PM SaunyaAmos:  RT @willieljackson: I got #kanyed by @chrisbrogan at #nmAtl and almost didn’t realize it <<< tweet humor and inside #nmAtl joke 
2:05 PM tarynp:  If you can convert ONE angry customer, you have a HOMERUN. #nmatl @bwdumars 
2:05 PM truemc:  YAY! RT @cswanger: gearing up for @chrisbrogan at #nmatl 
2:06 PM Allisoncds:  Chris Brogan is rapping! #nmatl (and he’s not bad!) 
2:06 PM AtlantaPR:  @chrisbrogan is on Stage and rapping at #nmatl 
2:06 PM hallublin:  RT @PhxREguy: @chrisbrogan up at #nmatl Live stream at http://bit.ly/1HQxxq 
2:06 PM phxreguy:  @chrisbrogan up at #nmatl Live stream at http://bit.ly/1HQxxq 
2:06 PM steveworrall:  @chrisbrogan is live onstage at #nmatl tv.dakno.com/live/ 
2:06 PM Tessa:  Brogan’s rapping and letting us stretch #nmatl 
2:07 PM Allisoncds:  The problem w/negative: “Negative doesn’t tell u how to fix it” -Chris Brogan #nmatl 
2:07 PM annmfowler:  @chrisbrogan has just started to speak and has already won #nmatl 
2:07 PM AtlantaRobert:  The most important part of social media is listening…. @chrisbrogan #nmatl 
2:07 PM CharityHisle:  Chris says quit your bitchin’! #nmatl 
2:07 PM cheyennejack:  Awesome. May have missed live but thanks to Dakno got it at work. @chrisbrogan is live onstage at #nmatl tv.dakno.com/live/ 
2:07 PM closetohome:  @ChrisBrogan Always confront the things that you’re afraid of head on. #NMATL 
2:07 PM colderICE:  @ChrisBrogan is on stage now. #nmatl 
2:07 PM dakno:  @chrisbrogan live at www.facebook.com/dakno (click the live streaming tab) #nmatl 
2:07 PM danareeves:  RT @GregoryAide: RT @steveworrall: @chrisbrogan is live onstage at #nmatl tv.dakno.com/live/ 
2:07 PM FresYes:  RT @PhxREguy: @chrisbrogan up at #nmatl Live stream at http://bit.ly/1HQxxq 
2:07 PM GregoryAide:  RT @steveworrall: @chrisbrogan is live onstage at #nmatl tv.dakno.com/live/ 
2:07 PM irina_guseva:  @chrisbrogan made everyone stand up at #nmatl… “sit your ass down”… i remained sitting on the floor 
2:07 PM jen_bonnett:  “Always confront the things that you are afraid of” @chrisbrogan #nmatl 
2:07 PM kinetixhr:  confront what you are afraid of, head on (chris brogan) #nmatl 
2:07 PM lance:  @chrisbrogan takes the offensive and puts backnoise up on the screen. #nmatl 
2:07 PM RealtorWoman:  Chris Brogan is adding laughter. #nmatl http://twubs.com/nmatl 
2:07 PM sanjay:  at #nmatl and @chrisbrogan has backnoise projected behind him live. we’ll see how this goes. 
2:07 PM StephanieALloyd:  #nmatl @chrisbrogan preparing to speak http://twitpic.com/j3gp1 
2:07 PM willieljackson:  Heh, @chrisbrogan started his #nmatl presentation with lyrics to a Jay-Z song. 
2:08 PM ATLMarketing:  RT @kinetixhr: confront what you are afraid of, head on (chris brogan) #nmatl 
2:08 PM benag:  @keithmcgreggor @chrisbrogan is live onstage at #nmatl tv.dakno.com/live/ 
2:08 PM benag:  RT @annmfowler: @chrisbrogan has just started to speak and has already won #nmatl 
2:08 PM Keppie_Careers:  Excited to hear f/ @chrisbrogan at #nmatl. Backnoise.com (snark center) posted behind him. Wonder if it will deter or incite snarkers? 
2:08 PM Lovin_Life:  RT @soulpoetrysite: RT @Allisoncds: The problem w/negative: “Negative doesn’t tell u how to fix it” -Chris Brogan #nmatl 
2:08 PM miamibeach:  Catch the #snark behind #nmatl http://bit.ly/ltsIK 
2:08 PM ResPres:  I’m digging how @chrisbrogan is starting his presentation. #nmatl @sarahwv did you hear the word he used? :)  
2:09 PM Allisoncds:  Twitter? 140 characters doesn’t mean shit. It’s about connecting. -Chris Brogan #nmatl 
2:09 PM benag:  RT @Allisoncds: The problem w/negative: Negative doesn’t tell u how to fix it -Chris Brogan #nmatl 
2:09 PM briancauble:  RT @CharityHisle:Chris says quit your bitchin’! #nmatl 
2:09 PM cyndeehaydon:  RT @miamibeach: Catch the #snark behind #nmatl http://bit.ly/ltsIK (lol ) 
2:09 PM DeckerBen:  The problem w/negative: “Negative doesn’t tell u how to fix it” -Chris Brogan #nmatl (via @Allisoncds) (great way to say it) 
2:09 PM desireescales:  @chrisbrogan Have you ever looked at how you’re using Twitter or are you just chatting? #nmatl 
2:09 PM lacouturelixh:  I’v? found n?w movi?s h?r? http://bit.ly/1DNVO1 Itunes ‘”Paranormal Activity”‘ #nmatl 
2:09 PM prosperitygal:  RT @colderICE: @ChrisBrogan is on stage now. #nmatl can we view this maybe ustream? 
2:09 PM RentalSpotDog:  “We all don’t have the answer, we ALL have the answer” @chrisbrogan #nmatl 
2:09 PM StephanieALloyd:  RT @Lovin_Life: RT @soulpoetrysite: RT @Allisoncds: The problem w/negative: “Negative doesn’t tell u how to fix it” -Chris Brogan #nmatl 
2:10 PM AtlantaPR:  RT @TarynP: “140 char doesn’t mean sh!t. It’s how you connect to people.” @chrisbrogan #nmatl (i feel better RTing shit, not saying it) 
2:10 PM AtlantaPR:  RT @DesireeScales: @chrisbrogan Have you ever looked at how you’re using Twitter or are you just chatting? #nmatl 
2:10 PM BeeRealty:  RT @benag: RT @Allisoncds: The problem w/negative: Negative doesn’t tell u how to fix it -Chris Brogan #nmatl 
2:10 PM benag:  @chrisbrogan: did you see The Matrix? Some of us took the blue pill #nmatl 
2:10 PM briancauble:  @CharityHisle Amen! I always told people I worked with “Don’t bitch unless you can tell me how we can do better” #nmatl 
2:10 PM gordonmagee:  #nmatl A great conf yest at the U of WI: UW E Bus Consortium; Also spoke in Madison in June: Brandworks Univ Conf: Soc Media key @ both 
2:10 PM kinetixhr:  RT @StephanieALloyd: Lovin_Life: @soulpoetrysite: The problem w/negative: “Negative doesn’t tell u how to fix it” -Chris Brogan #nmatl #yam 
2:10 PM missmo_atl:  Annnd we’re alive and kicking again. @chrisbrogan’s funny #nmatl http://twitgoo.com/3rdvl 
2:10 PM tarynp:  “140 char doesn’t mean sh!t. It’s how you connect to people.” @chrisbrogan #nmatl 
2:11 PM Allisoncds:  I don’t ask Google anymore, I ask Twitter. -Chris Brogan #nmatl 
2:11 PM arketi:  too funny! RT @lance: RT @DavidWells: BEST SOCIAL MEDIA PIC @ChrisBrogan Laughing at BackNoise Smack Talk!!!!! http://post.ly/6Gk7 #nmatl 
2:11 PM AtlantaPR:  RT @tarynp: Once a mom (consumer) selects a brand, they continue to use it until it fails. Then will they look for another. @bwdumars #nmatl 
2:11 PM BeeRealty:  RT @respres: I’m digging how @chrisbrogan is starting his presentation. #nmatl @sarahwv did you hear the word he used? :)  
2:11 PM BeeRealty:  RT @cheyennejack: Awesome. May have missed live but thanks to Dakno got it ! @chrisbrogan is live onstage at #nmatl tv.dakno.com/live/ 
2:11 PM cathyiconis:  RT @tarynp: “140 char doesn’t mean sh!t. It’s how you connect to people.” @chrisbrogan #nmatl 
2:11 PM harringtonia:  @chrisbrogran goes face to face with #backnoise http://twitpic.com/j3h0e http://bit.ly/kOp4G at #nmatl or at least face to back 
2:11 PM hollyfrew:  I love that Chris Brogan has backnoise live streaming during his presentation http://bit.ly/fNAoq #nmatl 
2:11 PM MichelleDe:  “Whee Bacon” #nmatl 
2:11 PM nik_nik:  Woohoo, @chrisbrogan is all fired up! Bring it on snarky! #nmatl http://pic.gd/df2f37 
2:11 PM swfrost:  http://twitpic.com/j3hd6 – @chrisbrogan at #nmatl 
2:11 PM tarynp:  “i ask twitter where the cool kids stay out. not google.” @chrisbrogan #nmatl 
2:11 PM tarynp:  Twitter is the “now” engine – Google is the “later” engine #nmatl 
2:11 PM trainingfactor:  i dont ask google things like I ask twitter @chrisbrogan #nmatl 
2:12 PM 60SecondTurner:  @ChrisBrogan says Google is freaking out about social because it’s about links. Twitter is about info. That makes Twitter powerful. #nmatl 
2:12 PM Allisoncds:  When is the last time a brand made you “feel like someone” -Chris Brogan #nmatl 
2:12 PM AtlantaPR:  When is the last time that a brand made you FEEL like somebody? @chrisbrogan #nmatl 
2:12 PM BeeRealty:  RT @annmfowler: @chrisbrogan has just started to speak and has already won #nmatl [AGREED!} 
2:12 PM briancauble:  RT @chrisbrogan:So totally going for the BackNoise win. I’m working hard at that now. #nmatl 
2:12 PM bsteve76:  @chrisbrogan on stage at #nmatl http://yfrog.com/3dr9yj 
2:12 PM ColetteCote:  Twitter is the “now” engine – Google is the “later” engine #nmatl rt @TarynP 
2:12 PM courtenaybird:  #NMATL @chrisbrogan just referenced @RSHotel “if bacon had a god, it’s at the Roger Smith Hotel” 
2:12 PM GeorgeHeeryCCIM:  #nmatl walking though an incredible house can change us. 
2:12 PM GregoryAide:  Bacon Tweetups ? Yum. What is that hotel? @chrisbrogan #nmatl 
2:12 PM jenken27:  RT @trainingfactor: RT @TarynP: Twitter is the “now” engine – Google is the “later” engine #nmatl 
2:12 PM kristengreen:  ”When was the last time a brand made you feel like SOMEBODY?” @cbrogan #nmatl 
2:12 PM madamebelle:  @chris brogan doing a great job speaking at #nmatl 
2:12 PM natfinn:  RT @CharityHisle: Chris says quit your bitchin’! #nmatl 
2:12 PM pdsnyder:  Hear this @DeltaAirLines? RT @AtlantaPR RT @TobyDiva: @bertdumarsn – in social media customer service is a home run. #nmatl 
2:12 PM prosperitygal:  Anyone know are they doing live streaming of #nmatl 
2:12 PM RaleighOnline:  RT @respres: I’m digging how @chrisbrogan is starting his presentation. #nmatl <you weren’t to shabby either Jeff! good stuff> 
2:12 PM steveworrall:  @prosperitygal Live stream of #nmatl at http://bit.ly/eCl77 
2:12 PM trainingfactor:  RT @TarynP: Twitter is the “now” engine – Google is the “later” engine #nmatl 
2:13 PM Allisoncds:  Just b/c u don’t want 2 hear it doesn’t mean it’s not true. -Chris Brogan #nmatl 
2:13 PM AtlantaPR:  Word of mouth is 10x louder – just because you don’t want to hear it, doesn’t mean it isn’t true. @chrisbrogan #nmatl 
2:13 PM ATLMarketing:  When was the last time a brand made you feel like somebody??? Chris Brogan #nmatl 
2:13 PM Brandon101:  @chrisbrogan “Just because you don’t want to hear it doesn’t mean it’s not true’ – Amen brother! #nmatl 
2:13 PM cloudspark:  when was the last time a brand made you feel like some1, and not just some1 who bought something (via @chrisbrogan) #nmatl 
2:13 PM madamebelle:  @chrisbrogan doing a great job giving keynote at #nmatl 
2:13 PM MaryFreeland:  RT @Lovin_Life: RT @soulpoetrysite: RT @Allisoncds: The problem w/negative: “Negative doesn’t tell u how to fix it” -Chris Brogan #nmatl 
2:13 PM nadeemd:  RT @Lovin_Life: RT @soulpoetrysite: RT @Allisoncds: The problem w/negative: “Negative doesn’t tell u how to fix it” -Chris Brogan #nmatl 
2:13 PM RealtorWoman:  One things for sure, ‘we like to talk’. #nmatl http://twubs.com/nmatl 
2:13 PM SocialDivo:  RT @TarynP: Twitter is the “now” engine – Google is the “later” engine #nmatl 
2:13 PM SoCruise:  RT @respres: I’m digging how @chrisbrogan is starting his presentation. #nmatl @sarahwv did you hear the word he used? :)  
2:13 PM SoCruise:  RT @cloudspark: when was the last time a brand made you feel like some1, and not just some1 who bought something (via @chrisbrogan) #nmatl 
2:14 PM CreativeThunder:  nah nah…. I have a brand spankin’ NEW stainless steel sharpie too! it’s ALL in where your sitting… #NMATL 
2:14 PM desireescales:  You should have a $90,000 person doing your social media, its that important–your rep is on the line. @chrisbrogan #nmatl 
2:14 PM DLB1752:  If @courtenaybird and @willieljackson are both at #NMATL you two should meet up, two great minds in social media! 
2:14 PM hardigreercdo:  Th? l?st ??vi?s ??? ?v?il?bl? f?? d?wnl??d ?nly h??? http://bit.ly/9Cs7X ‘”Paranormal Activity”‘ “iPhone OR #iphone” #nmatl 
2:14 PM jayscott09:  RT @tarynp: Twitter is the “now” engine – Google is the “later” engine #nmatl 
2:14 PM madamebelle:  RT @bwdumars Here is the Twitter Song video shown at #nmatl – http://bit.ly/LTqoy – Fun & Funny :-) #nmatl http://twubs.com/nmatl 
2:14 PM MarketerMikeE:  When is the last time a brand made you “feel like someone” -Chris Brogan #nmatl @Allisoncds 
2:14 PM MichelleDe:  twitter trick 12/1 ratio talk about other peoples crap 12x more than your #nmatl 
2:14 PM nsalad:  Ok I officially love @chrisbrogan for quoting janet Jackson’s “what have u done for me lately?” #nmatl 
2:14 PM SoCruise:  RT @AtlantaPR: Word of mouth is 10x louder – just because you don’t want to hear it, doesn’t mean it isn’t true. @chrisbrogan #nmatl 
2:15 PM Allisoncds:  On Twitter: Spend 12x as much talking about other people’s stuff than u do about your own. -Chris Brogan #nmatl 
2:15 PM AtlantaPR:  RT @DesireeScales: You should have a $90k person doing your social media, its that important–your rep is on the line. @chrisbrogan #nmatl 
2:15 PM bsteve76:  @chrisbrogan says RTs/talking about other people’s interest huge in SM. #nmatl 
2:15 PM danareeves:  Put people and humanity BACK into your business! #nmatl #chrisbrogan 
2:15 PM markbuhrke:  RT @TarynP: “140 char doesn’t mean sh!t. It’s how you connect to people.” @chrisbrogan #nmatl 
2:15 PM metzgerbusiness:  RT @DesireeScales: You should have a $90,000 person doing your social media, its that important–your rep is on the line. #nmatl 
2:15 PM mflowers3767:  Talk about other peoples stuff 12 times as much as your own. #nmatl 
2:15 PM prosperitygal:  @steveworrall dude you are awesome hugs kisses and all that jazz #nmatl 
2:15 PM trainingfactor:  12:1 RATIO talking about others as opposed to yourself #nmatl 
2:16 PM arketi:  How’s he doing so far? RT @lance: http://twitpic.com/j3i3g – @chrisbrogan with BackNoise as his slides. #nmatl 
2:16 PM AtlantaPR:  RT other people 12 to 1 over your own stuff @chrisbrogan #nmatl 
2:16 PM AtlantaPR:  RT @cloudspark: talk about others more than u, ration 12:1 via @chrisbrogan #nmatl (better capture by Jenny) 
2:16 PM AtlantaSEO:  Secret to twitter – spend 12 X as much time talking about other people’s stuff than you do talking about your own #nmatl 
2:16 PM cloudspark:  talk about others more than u, ration 12:1 via @chrisbrogan #nmatl 
2:16 PM iamtherealnick:  the volume of typing has gone up exponentially with @chrisbrogan talking #nmatl 
2:16 PM irina_guseva:  twitter trick: spend x12 as much time talking abt other people’s crap @chrisbrogan #nmatl 
2:16 PM JennyDeVaughn:  Retweet other people! The act of reciprocity is a powerful tool on Twitter. via @chrisbrogan #nmatl 
2:16 PM Keppie_Careers:  . @chrisbrogan says “Reciprocity is a powerful thing” – YES. #Jobseekers – listen up! #nmatl 
2:16 PM kinetixhr:  RT @lance: http://twitpic.com/j3i3g – @chrisbrogan with BackNoise as his slides. #nmatl 
2:16 PM lance:  http://twitpic.com/j3i3g – @chrisbrogan with BackNoise as his slides. #nmatl 
2:16 PM lhkent:  Chris is cool and right! #nmatl 
2:16 PM ManaTulberg:  RT @MichelleDe: don’t use your log o as your avatar #nmatl per Brogan 
2:16 PM MichelleDe:  don’t use your log o as your avatar #nmatl per Brogan 
2:16 PM swfrost:  Spend 12 times as much time talking about others than you do about yourself. (@chrisbrogan) #nmatl 
2:16 PM tarynp:  You should have a $90,000 person doing your social media, its that important-your rep is on the line. #nmatl (RT @DesireeScales) 
2:16 PM truemc:  ”Put people and humanity back into brands” @ChrisBrogan #NMATL 
2:16 PM WisdomDiva:  You should have a $90,000 person doing ur social media, its that important–ur rep is on the line. @chrisbrogan #nmatl (via @DesireeScales) 
2:17 PM Allisoncds:  RT @MichaelHyatt: Great summary of @ChrisBrogan?s speech in Nashville earlier this week (via @Chownage): http://bit.ly/3UeA22 #nmatl 
2:17 PM ATLMarketing:  RT @AtlantaPR: Word of mouth is 10x louder – just because you don’t want to hear it, doesn’t mean it isn’t true. @chrisbrogan #nmatl 
2:17 PM bsteve76:  RT @AtlantaPR: RT @cloudspark: talk about others more than u, ration 12:1 via @chrisbrogan #nmatl (better capture by Jenny) 
2:17 PM lance:  Yes. @chrisbrogan saying do not use your company logo as your twitter picture. #nmatl 
2:17 PM nsalad:  backnoise.com – my new addiction at conferences #nmatl 
2:17 PM SoCruise:  I love it! @chrisbrogan starts talking & the #nmATL hashtag really lights up! Spend 4 days with us on #SoCruise – - few spots left. 
2:17 PM steveworrall:  @prosperitygal You’re very welcome! Been watching/listening to it all day #nmatl 
2:17 PM Tessa:  http://twitpic.com/j3i3g – @chrisbrogan with BackNoise as his slides. #nmatl (via @lance) 
2:17 PM trainingfactor:  you don’t have to be worried about being heard #nmatl 
2:17 PM trainingfactor:  RT @MichelleDe: don’t use your log o as your avatar #nmatl per Brogan 
2:17 PM trainingfactor:  RT @AtlantaSEO: Secret to twitter – spend 12 X as much time talking about other people’s stuff than you do talking about your own #nmatl 
2:18 PM adamwaid:  RT @AtlantaPR: RT other people 12 to 1 over your own stuff @chrisbrogan #nmatl 
2:18 PM BeeRealty:  RT @MattFagioli: http://twitpic.com/j3idu – Now its @chrisbrogan bringin’ it at #nmatl 
2:18 PM ClearedJobsNet:  RT @JennyDeVaughn: Retweet other people! The act of reciprocity is a powerful tool on Twitter. via @chrisbrogan #nmatl 
2:18 PM danareeves:  Companies are afraid of blogging because they’re afraid their customers will actually comment… DUH, that’s the point! #nmatl 
2:18 PM MattFagioli:  http://twitpic.com/j3idu – Now its @chrisbrogan bringin’ it at #nmatl 
2:18 PM MichelleDe:  companies are Afraid that people will comment @chrisbrogan #nmatl 
2:18 PM RealtorWoman:  our business life…our personal life…..imagine blurring the lines….. we must be human. #nmatl http://twubs.com/nmatl 
2:18 PM SoCruise:  Like this? RT @JennyDeVaughn: Retweet other people! The act of reciprocity is a powerful tool on Twitter. via @chrisbrogan #nmatl 
2:19 PM AtlantaPR:  Your competitor is doing it. Is that why you are here? #nmatl 
2:19 PM AtlantaPR:  RT @MattFagioli: http://twitpic.com/j3idu – Now its @chrisbrogan bringin’ it at #nmatl 
2:19 PM ATLMarketing:  You should have a $90,000 person doing ur social media, its that important–ur rep is on the line. @chrisbrogan #nmatl (via @DesireeScales) 
2:19 PM ATLMarketing:  RT @AtlantaSEO: Secret to twitter – spend 12 X as much time talking about other people’s stuff than you do talking about your own #nmatl 
2:19 PM barbaragiamanco:  If leaders you talk too are afraid of people’s online comments…show them what their competitor is doing. #nmatl 
2:19 PM BHGRE_Sherry:  RT: @desireescales: You should have a $90,000 person doing your social media, its that important– (reputation). @chrisbrogan #nmatl 
2:19 PM cswanger:  @chrisbrogan #nmatl talk about other people 12:1 over yourself – powerful tool on twitter = RT 
2:19 PM danareeves:  RT @ClearedJobsNet: RT @JennyDeVaughn: Retweet other people! The act of reciprocity is a powerful tool on Twitter. via @chrisbrogan #nmatl 
2:19 PM derekmassey:  RT @PhxREguy @chrisbrogan up at #nmatl Live stream at http://bit.ly/1HQxxq 
2:19 PM djsharpemusic:  @mostlymuppet my pleasure, my wife @marisasharpe is at #nmatl and really enjoyed your speech. I’m actually djing the after party. 
2:19 PM GRPasswater:  RT @TarynP You should have a $90,000 person doing your social media, its that important-your rep is on the line. #nmatl (RT @DesireeScales) 
2:19 PM jen_bonnett:  ”The king never ordered a revolution” @chrisbrogan #nmatl 
2:19 PM Keppie_Careers:  ”Your competitor is doing it.” @chrisbrogan on social media for businesses. SAME for #jobseekers. Find your niche & what you offer. #nmatl 
2:19 PM meghab:  ”No king ever ordered a revolution” via @ChrisBrogan #nmatl 
2:19 PM prosperitygal:  @steveworrall I am so excited how did you find they were doing this? #nmatl 
2:19 PM ResPres:  RT @JennyDeVaughn Retweet other people! The act of reciprocity is a powerful tool on Twitter. via @chrisbrogan #nmatl (like this) 
2:19 PM SoCruise:  RT @BeeRealty: RT @MattFagioli: http://twitpic.com/j3idu – Now its @chrisbrogan bringin’ it at #nmatl 
2:19 PM tarynp:  Deep stuff – “industries exist to sustain themselves. no king ever ordered a revolution.” @chrisbrogan #nmatl 
2:19 PM trainingfactor:  RT @MichelleDe: companies are Afraid that people will comment @chrisbrogan #nmatl 
2:19 PM trainingfactor:  No king ever ordered a revolution @chrisbrogan #nmatl 
2:19 PM WisdomDiva:  @chrisbrogan Twitter tip: Promote others 12x more than yourself. #nmatl 
2:20 PM Allisoncds:  No king ever ordered a revolution. -Chris Brogan #nmatl 
2:20 PM AtlantaRobert:  RT: @AtlantaPR Only follow REAL people. Not robots #nmatl (I agree with that) 
2:20 PM ATLMarketing:  RT @danareeves: Put people and humanity BACK into your business! #nmatl #chrisbrogan 
2:20 PM BHGRE_Sherry:  RT: @trainingfactor: 12:1 RATIO talking about others (or ideas)as opposed to yourself #nmatl (good advice) 
2:20 PM bsteve76:  @chrisbrogan cites US automaker and bank woes as result of not listening to consumers. #nmatl 
2:20 PM jayscott09:  ’No king ever ordered a revolution.’ — @chrisbrogan #nmatl 
2:20 PM MichelleDe:  RT @TarynP Deep stuff – “industries exist to sustain themselves. no king ever ordered a revolution.” @chrisbrogan #nmatl 
2:20 PM StephanieALloyd:  companies! why social media? because your competitors are. @chrisbrogan #nmatl 
2:20 PM tarynp:  Retweet other people! The act of reciprocity is a powerful tool on Twitter. via @chrisbrogan #nmatl (RT @JennyDeVaughn) 
2:20 PM trainingfactor:  Car companies and banks failed because of not “Listening” #nmatl 
2:20 PM truemc:  RT @JennyDeVaughn: Retweet other people! The act of reciprocity is a powerful tool on Twitter. @chrisbrogan #nmatl http://twubs.com/nmatl 
2:21 PM alexsantxo:  RT @Allisoncds: I don’t ask Google anymore, I ask Twitter. -Chris Brogan #nmatl // And you think Tw is a lame fad, ha. #keepsharing 
2:21 PM AtlantaRobert:  RT: @ATLMarketing RT @annmfowler: Humanize your brand -@bwdumars #nmatl 
2:21 PM BeeRealty:  @SoCruise Did you check this out earlier? LOL! Brogan laughing in the face of Back Noise! http://post.ly/6Gk7 #NMATL 
2:21 PM benag:  RT @Allisoncds: Just b/c u don’t want 2 hear it doesn’t mean it’s not true. -Chris Brogan #nmatl 
2:21 PM benag:  RT @cloudspark: when was the last time a brand made you feel like some1, and not just some1 who bought something (via @chrisbrogan) #nmatl 
2:21 PM elkelk:  Chris Brogan is pretty awesome at #nmatl 
2:21 PM JeffreyJDavis:  @BeeRealty love the social media groupie gravatar #nmatl 
2:21 PM nsalad:  Wow @chrisbrogan 2012! #nmatl 
2:21 PM RPamela:  Enjoying Chris Brogan’s presentation at New Media Atlanta #nmatl. My summary so far, it’s called SOCIAL for a reason. Put a face on your biz 
2:21 PM rpamela_cc:  Enjoying Chris Brogan’s presentation at New Media Atlanta #nmatl. My summary so far, it’s called SOCIAL for a reason. Put a face on your biz 
2:21 PM sheatsb:  ”It all comes down to being human again.” – @chrisbrogan #nmatl 
2:21 PM steveworrall:  @prosperitygal I’m connected to several local tweeps involved in it or attending so I got the link earlier. #nmatl 
2:22 PM Allisoncds:  Chris Brogan is the most engaging “presenter” (speaker, facilitator of learning) I have ever seen. #nmatl 
2:22 PM Allisoncds:  From 1950-2006 We’ve all been in the bullhorn business. -Chris Brogan #nmatl 
2:22 PM ATLMarketing:  RT @AtlantaPR: Your competitor is doing it. Is that why you are here? #nmatl 
2:22 PM ATLMarketing:  RT @MattFagioli: http://twitpic.com/j3idu – Now its @chrisbrogan bringin’ it at #nmatl 
2:22 PM benag:  RT @trainingfactor: 12:1 RATIO talking about others as opposed to yourself #nmatl @chrisbrogan 
2:22 PM DarinRMcClure:  RT @JennyDeVaughn Retweet other people!! The act of reciprocity is a powerful Twitter tool via @chrisbrogan #nmatl (like this) via @respres 
2:22 PM firstPROITAtl:  RT @missmo_atl lots of good nuggets @bwdumars:use SM for customer service. if you can convert 1 angry customer, it’s a homerun. #nmatl 
2:22 PM GeorgeHeeryCCIM:  Chris Brogan says at #nmatl – No king ever started a revolution. So true. 
2:22 PM John_Damiano:  RT @tarynp: Retweet other people! The act of reciprocity is a powerful tool on Twitter. via @chrisbrogan #nmatl (RT @JennyDeVaughn) 
2:22 PM Lorensan:  RT @DerekMassey: RT @PhxREguy @chrisbrogan up at #nmatl Live stream at http://bit.ly/1HQxxq love the streams 
2:22 PM metzgerbusiness:  RT @TarynP: Retweet other people! The act of reciprocity is a powerful tool on Twitter. via @chrisbrogan #nmatl (RT @JennyDeVaughn) 
2:22 PM steveworrall:  RT @TarynP: Retweet other people! The act of reciprocity is a powerful tool on Twitter. via @chrisbrogan #nmatl (RT @JennyDeVaughn) 
2:22 PM Tessa:  Cayenne = Kanye #bestmemeofnmatl #nmatl 
2:22 PM tkirszenstein:  @ChrisBrogan #nmatl embraces the BackNoise http://yfrog.com/0catayj 
2:23 PM ashevilleallie:  RT @tessa Cayenne = Kanye #bestmemeofnmatl #nmatl 
2:23 PM AtlantaRobert:  RT: @CharityHisle Finally!!! @chrisbrogan is on stage! Woot! #nmatl 
2:23 PM AtlantaRobert:  RT: @missmo_atl lots of good nuggets.. @bwdumars: use SM for customer service. if you can convert 1 angry customer, it’s a homerun. #nmatl 
2:23 PM ATLMarketing:  RT @RealtorWoman: our business life…our personal life…..imagine blurring the lines….. we must be human. #nmatl http://twubs.com/nmatl 
2:23 PM BeeRealty:  @JeffreyJDavis I wouldn’t consider myself a groupie of anyone. But @ChrisBrogan is a genuinely nice friend. :-) #NMATL 
2:23 PM briancauble:  Since the 50′s we have all been in the bullhorn business – @chrisbrogan #nmatl 
2:23 PM djsharpemusic:  #nmatl official after party at Tin Pin Alley at 5pm for all you Rockstars!! See you there. 
2:23 PM joshgrenon:  RT @briancauble: Since the 50′s we have all been in the bullhorn business – @chrisbrogan #nmatl 
2:23 PM shaunking:  @hardlynormal thanks bro! Spoke @ #nmATL this morning and thought about your work. Admire your tenacity. Hang in there! 
2:23 PM SoCruise:  Join him on #SoCruise RT @Allisoncds: @ChrisBrogan the most engaging “presenter” (speaker, facilitator of learning) Ive ever seen. #nmatl 
2:23 PM truemc:  @mattcutts are your ears burning? @ChrisBrogan just invoked your name here at #nmatl It’s a good thing. 
2:24 PM AtlantaPR:  Develop TRUE fans – the right people who are going to sustain. @chrisbrogan #nmatl 
2:24 PM barbaragiamanco:  @DavidPezzino He was worth the price of admission! #nmatl 
2:24 PM benag:  RT @lance: Yes. @chrisbrogan saying do not use your company logo as your twitter picture. #nmatl 
2:24 PM bsteve76:  RT @TarynP: What is YOUR open rate for your email newsletters? @chrisbrogan has a 78% open rate… #nmatl 
2:24 PM closetohome:  http://twitpic.com/j3jd5 – @chrisbrogan and @nik_nik at #NMAtl 
2:24 PM jayscott09:  ’Go after the right people who sustain….’ #nmatl 
2:24 PM joshgrenon:  RT @trainingfactor: you don’t have to be worried about being heard #nmatl 
2:24 PM KarenONeil:  RT @SteveWorrall RT @TarynP: RT other ppl! Act of reciprocity is a powerful tool on Twitter. via @chrisbrogan #nmatl (RT @JennyDeVaughn) 
2:24 PM LinBDesigng:  RT@respres:Retweet othr people! The act of reciprocity is powerful on Twitter. via @chrisbrogan #nmatl (great) #nmatl http://twubs.com/nmatl 
2:24 PM markbuhrke:  RT @TarynP: Retweet other people! The act of reciprocity is a powerful tool on Twitter. via @chrisbrogan #nmatl (RT @JennyDeVaughn) 
2:24 PM metzgerbusiness:  spend on PPC until Organic stuff takes over. #nmatl 
2:24 PM phxreguy:  ”Why do 78% of my newsletters get opened? Because I talk to people like they are humans” sez @chrisbrogan #nmatl 
2:24 PM sanjay:  ”I talk to people like they’re human” @chrisbrogan #nmatl 
2:24 PM tarynp:  What is YOUR open rate for your email newsletters? @chrisbrogan has a 78% open rate… #nmatl 
2:24 PM trainingfactor:  78% open rate on @chrisbrogan newsletter ! wow! #nmatl 
2:25 PM AtlantaPR:  Not every company has to blog @chrisbrogan but you DO have to answer the social phone. #nmatl 
2:25 PM AtlantaRobert:  RT: @CharityHisle Chris says quit your bitchin’! #nmatl 
2:25 PM cloudspark:  start w/ pay-per-click until the organic stuff takes off via @chrisbrogran #nmatl 
2:25 PM jacquichew:  spend in PPC until the organic stuff takes over @chrisbrogan #nmatl 
2:25 PM Mary_R_Roberts:  Answer the Social Phone (via @chrisbrogan ) #nmatl 
2:25 PM microfit:  RT @joshgrenon: RT @briancauble: Since the 50′s we have all been in the bullhorn business – @chrisbrogan #nmatl 
2:25 PM RentalSpotDog:  ”Answer the social phone” -@chrisbrogan at #nmatl 
2:25 PM SaunyaAmos:  #nmAtl @ChrisBrogan is up..he started w/ a #Jay-Z line (hip-hop & social media mix) ie..u hav to start off different & put a face on it 
2:25 PM tarynp:  Answer the social phone!! People are complaining about you all over the web. are you listening? @chrisbrogan #nmatl 
2:25 PM trainingfactor:  Thanks for the RT Josh!RT @joshgrenon: RT @trainingfactor: you don’t have to be worried about being heard #nmatl 
2:26 PM Allisoncds:  Computer glitch in presentation, Chris Brogan says, “It’s not a Mac, what do I do?” #nmatl 
2:26 PM AtlantaPR:  Open rate can be deceiving – it depends on how the email is set up, where the links are, etc. #nmatl 
2:26 PM AtlantaRobert:  RT: @AtlantaPR BackNoise is on the screen behind @chrisbrogan – COOL! @newmediaatlanta #nmatl 
2:26 PM bsteve76:  You do need old fashioned marketing and advertising as starting point. #nmatl and @chrisbrogan 
2:26 PM dougjumper:  Right on! RT @AtlantaPR: Develop TRUE fans – the right people who are going to sustain. @chrisbrogan #nmatl 
2:26 PM kristengreen:  ”It’s not a mac! what do I do?” @cbrogan #nmatl 
2:26 PM RealtorWoman:  Need old fashioned marketing, too. #nmatl http://twubs.com/nmatl 
2:26 PM simonjcole:  Answer your social phone, it’s ringing @chrisbrogan at #nmatl 
2:26 PM Tessa:  @chrisbrogan on BackNoise: “you’re all too quiet, you bitches.” #nmatl 
2:27 PM AtlantaRobert:  RT: @AtlantaPR RT @DesireeScales: @chrisbrogan Have you ever looked at how you’re using Twitter or are you just chatting? #nmatl 
2:27 PM AtlantaRobert:  RT: @AtlantaPR When is the last time that a brand made you FEEL like somebody? @chrisbrogan #nmatl 
2:27 PM benag:  RT @trainingfactor: No king ever ordered a revolution @chrisbrogan #nmatl 
2:27 PM eholtzclaw:  Twitter is the “now” engine – Google is the “later” engine #nmatl (via @TarynP) 
2:27 PM joeburgess:  ”it’s not a mac what do I do?” @chrisbrogan #nmatl …. hahaha 
2:27 PM SoCruise:  My last RT, this is a good 1 @AtlantaPR: Not every company has to blog @chrisbrogan but you DO have to answer the social phone. #nmatl 
2:27 PM wordzx:  RT @rpamela_cc: Brogan’s presentation at New Media Atlanta #nmatl. Summary so far, it’s called SOCIAL for a reason. Put a face on your biz. 
2:28 PM AtlantaRobert:  You can’t play little kid games anymore. Quit bitchin’. Help people grow to the next level with you… @ChrisBrogan #nmatl 
2:28 PM AtlantaRobert:  RT: @AtlantaPR Word of mouth is 10x louder – just because you don’t want to hear it, doesn’t mean it isn’t true. @chrisbrogan #nmatl 
2:28 PM barbaragiamanco:  Front loading Jeff Turner, then the panel and Chris would have made for a better conference experience. #nmatl 
2:28 PM bsteve76:  RT @StephanieALloyd: #nmatl @chrisbrogan typing on the backnoise DURING his presentation http://twitpic.com/j3jy5 
2:28 PM jenken27:  RT @trainingfactor: 12:1 RATIO talking about others as opposed to yourself #nmatl 
2:28 PM LLMcCall:  Put down the bullhorn & answer the social media phone @ChrisBrogan #nmatl 
2:28 PM StephanieALloyd:  #nmatl @chrisbrogan typing on the backnoise DURING his presentation http://twitpic.com/j3jy5 
2:28 PM tarynp:  Here’s a Facebook PSA – stop inviting me to take your quizzes! #nmatl 
2:28 PM trainingfactor:  how hard is it to sell to people who don’t know you? @chrisbrogan #nmatl 
2:29 PM AtlantaRobert:  RT: @MichelleDe twitter trick 12/1 ratio talk about other peoples crap 12x more than your #nmatl 
2:29 PM bsteve76:  ”Connect before you need it.” #nmatl and @chrisbrogan 
2:29 PM harringtonia:  @chrisbrogan about using a #PC to fix the presentation “this is really hard… It’s like going back to France” at #nmatl 
2:29 PM KellyeCrane:  Listening to the #nmatl livestream, and @chrisbrogan is talking about people sticking their tongue down his throat. Eeww. 
2:29 PM Lorensan:  RT @MattFagioli: http://twitpic.com/j3idu – Now its @chrisbrogan bringin’ it at #nmatl 
2:29 PM madamebelle:  @chris brogan doing an AWESOME job at #nmatl 
2:29 PM madamebelle:  @chrisbrogan doing an AWESOME job at #nmatl 
2:29 PM prosperitygal:  There is all the time in the world- connect before you need it. via @chrisbrogan #nmatl 
2:29 PM startupangel:  Anyone know if one can still buy a ticket to the #nmatl after party? 
2:29 PM swfrost:  ”Connect BEFORE you need it.” -@chrisbrogan #nmatl 
2:30 PM AtlantaPR:  Quit at the top of your game! @chrisbrogan #nmatl connect to people before you need them. 
2:30 PM AtlantaRobert:  Connect BEFORE you need it. Don’t wait until you get fired to look for a job. @chrisbrogan #nmatl (stay @ top of ur game – look confident) 
2:30 PM benag:  RT @Allisoncds: From 1950-2006 We’ve all been in the bullhorn business. -Chris Brogan #nmatl 
2:30 PM cloudspark:  connect before you need it via @chrisbrogan #nmatl 
2:30 PM cswanger:  don’t collect business cards like it’s pokemon @chrisbrogan at #nmatl. You live or die by your database. 
2:30 PM davideckoff:  By the way, no disrespect to individual presenters at #nmatl, I’m interpreting comments from friends there about the overall conference. 
2:30 PM FresYes:  ”connect before you need it” via @chrisbrogan #nmatl 
2:30 PM jen_bonnett:  RT @swfrost: “Connect BEFORE you need it.” -@chrisbrogan #nmatl 
2:30 PM ManaTulberg:  Connect before you are needed. By @chrisbrogan #nmatl 
2:30 PM RaleighOnline:  @chrisbrogan giving an amazing presentation about SM at #NMATL – connect with people! 
2:30 PM tarynp:  Connect BEFORE you need it. People start looking for jobs AFTER getting fired. Make connections BEFORE. @chrisbrogan #nmatl 
2:30 PM traciknoppe:  @TarynP My average open rate is 48.2% #nmatl 
2:31 PM benag:  RT @AtlantaPR: Not every company has to blog @chrisbrogan but you DO have to answer the social phone. #nmatl 
2:31 PM christiborden:  RT @PhxREguy: “Why do 78% of my newsletters get opened? Because I talk to people like they are humans” sez @chrisbrogan #nmatl 
2:31 PM DanielleDaniels:  @chrisbrogan great presentation at #nmatl, dude you are hilarious!! 
2:31 PM intowninsider:  This has been a terrific event for networking and learning. Complainers about it aren’t learning based. #nmatl http://twubs.com/nmatl 
2:31 PM metzgerbusiness:  RT @TarynP: Connect BEFORE you need it. People start looking for jobs AFTER getting fired. Make connections BEFORE. @chrisbrogan #nmatl 
2:31 PM mflowers3767:  What was the name of the CRM just mentioned? #nmatl 
2:31 PM nsalad:  connect with people before you need them.” @chrisbrogan #nmatl 
2:31 PM trainingfactor:  @jenken27 this conference is unreal- @chrisbrogan has great concepts #nmatl 
2:32 PM cloudspark:  be at the elbow of every deal (be the connector) via @chrisbrogan #nmatl 
2:32 PM jen_bonnett:  ”Be at the elbow of every deal” @chrisbrogan #nmatl 
2:32 PM John_Damiano:  RT @GeorgeHeeryCCIM: Chris Brogan says at #nmatl – No king ever started a revolution. So true. 
2:32 PM KellyeCrane:  I kid, of course. @chrisbrogan has the #nmatl crowd eating out of his hand. 
2:32 PM kristengreen:  ”Be at the elbow of every deal.” @cbrogan #nmatl connect people to other people and don’t ask for anything in return 
2:32 PM MichelleDe:  RT @cswanger don’t collect business cards like it’s pokemon @chrisbrogan at #nmatl. You live or die by your database. 
2:32 PM PtahShadow:  RT @FresYes “connect before you need it” via @chrisbrogan #nmatl 
2:32 PM smrosenberg:  RT @TarynP: Connect BEFORE you need it. People start looking for jobs AFTER getting fired. Make connections BEFORE. @chrisbrogan #nmatl 
2:32 PM smrosenberg:  RT @MelanieBrandt: “Don’t collect business cards like its Pokeman” – @chrisbrogan #nmatl 
2:32 PM SoCruise:  #NMATL did u know @chrisbrogan @gregcangialosi @ambercadabra & @jakrose r schedule to present #SoCruise? U can pitch a session, next week 
2:32 PM truemc:  RT @bwdumars Here is the Twitter Song video shown at #nmatl – http://bit.ly/LTqoy – Fun & Funny :-) #nmatl http://twubs.com/nmatl 
2:33 PM AtlantaPR:  RT @intowninsider: This is a terrific event for networking and learning. Complainers aren’t learning based. #nmatl http://bit.ly/tABmy 
2:33 PM AtlantaRobert:  RT: @AtlantaPR Your competitor is doing it. Is that why you are here? #nmatl 
2:33 PM danareeves:  @chrisbrogan recommends Batch Book, a CRM tool that knows the business of social media. http://bit.ly/tUH8 #nmatl 
2:33 PM MichelleDe:  batchbook.com CRM “that knows SM” #nmatl @chrisbrogan 
2:33 PM tarynp:  ”be at the elbow of every deal… that’s what to do with your contacts!! ” @chrisbrogan #nmatl 
2:33 PM tarynp:  (haha!!) … Don’t collect business cards like it’s Pokemon. @chrisbrogan #nmatl 
2:33 PM trainingfactor:  RT @mflowers3767: What was the name of the CRM just mentioned? #nmatl 
2:34 PM 30lines:  @trainingfactor BatchBook … check it out, good tool. #nmatl 
2:34 PM AtlantaRobert:  RT: @AtlantaPR Develop TRUE fans – the right people who are going to sustain. @chrisbrogan #nmatl 
2:34 PM ATLMarketing:  The person that gets the most business is one known 4 connecting people and doesn’t ask 4 the sale. Chris Brogan #nmatl 
2:34 PM benag:  RT @cswanger: don’t collect business cards like it’s pokemon @chrisbrogan at #nmatl. You live or die by your database. 
2:34 PM CreativeThunder:  @chrisbrogan: are you known for connecting people to other people? reciprocal karma. #nmatl 
2:34 PM danareeves:  RT @tarynp: “be at the elbow of every deal… that’s what to do with your contacts!! ” @chrisbrogan #nmatl 
2:34 PM Keppie_Careers:  Business opportunities come to people who connect ppl to other ppl – via @chrisbrogan #nmatl 
2:34 PM trainingfactor:  @jenken27 that is what these conferences are all about -make connections -be human-all word of twitter #nmatl 
2:35 PM 60SecondTurner:  According to @ChrisBrogan, every time 1 person at GM loses their job, 10 other people in Detroit do, too. Fascinating. #nmatl 
2:35 PM AtlantaPR:  RT @AtlantaRobert: RT: @AtlantaPR Develop TRUE fans – the right people who are going to sustain. @chrisbrogan #nmatl 
2:35 PM AtlantaPR:  RT @TarynP: “be at the elbow of every deal… that’s what to do with your contacts!! ” @chrisbrogan #nmatl 
2:35 PM AtlantaPR:  RT @TarynP: (haha!!) … Don’t collect business cards like it’s Pokemon. @chrisbrogan #nmatl 
2:35 PM AtlantaRobert:  RT: @AtlantaPR Not every company has to blog @chrisbrogan but you DO have to answer the social phone. #nmatl 
2:35 PM ATLMarketing:  RT @kristengreen: “Be at the elbow of every deal.” @cbrogan #nmatl connect people to other people and don’t ask for anything in return 
2:35 PM benag:  RT @TarynP: Connect BEFORE you need it. People start looking for jobs AFTER getting fired. Make connections BEFORE. @chrisbrogan #nmatl 
2:35 PM JennyDeVaughn:  RT @CreativeThunder: @chrisbrogan: Are you known for connecting people to other people? Reciprocal karma. #nmatl 
2:35 PM MichelleDe:  batchblue.com Batchbook CRM that knows SM per @chrisbrogan #nmatl 
2:35 PM nicku989:  Chris is kicking major butt at #nmatl. He said connecting people to other people is like magic! 
2:35 PM prosperitygal:  ”Be the priest and build the church” Be at center of what is helpful to other people via @chrisbrogan #nmatl 
2:35 PM runlevelmedia:  RT @danareeves: @chrisbrogan recommends Batch Book, a CRM tool that knows the business of social media. http://bit.ly/tUH8 #nmatl 
2:35 PM StephanieALloyd:  RT @benag: RT @cswanger: don’t collect business cards like it’s pokemon @chrisbrogan at #nmatl. You live or die by your database 
2:35 PM trainingfactor:  RT @ATLMarketing: The person that gets the most business is one known 4 connecting people and doesn’t ask 4 the sale. Chris Brogan #nmatl 
2:36 PM Allisoncds:  Give your ideas handles. Market your ideas so others can take them & make them their own. -Chris Brogan #nmatl 
2:36 PM AtlantaRobert:  RT: @TarynP Here’s a Facebook PSA – stop inviting me to take your quizzes! #nmatl 
2:36 PM BertDecker:  RT @Allisoncds: Chris Brogan is the most engaging “presenter” (speaker, facilitator of learning) I have ever seen. #nmatl 
2:36 PM briancauble:  RT @JennyDeVaughn: RT @CreativeThunder: @chrisbrogan: Are you known for connecting people to other people? Reciprocal karma. #nmatl 
2:36 PM briancauble:  RT @TarynP: (haha!!) … Don’t collect business cards like it’s Pokemon. @chrisbrogan #nmatl 
2:36 PM bsteve76:  ”Give your ideas handles” — @chrisbrogan at #nmatl 
2:36 PM COSBenny:  ”Why do 78% of my newsletters get opened? Because I talk to people like they are humans” sez @chrisbrogan #nmatl (via @PhxREguy) 
2:36 PM courtenaybird:  Interesting backdrop for @chrisbrogan – snarky live chat site BackNoise #NMATL http://mypict.me/M45k 
2:36 PM danareeves:  ”Be the center of something useful that can help others..” Thank you @chrisbrogan! #nmatl 
2:36 PM GregoryAide:  GIve your ideas handles so that others can carry them and make them their own. @chrisbrogan #nmatl 
2:36 PM ResPres:  RT @trainingfactor: RT @mflowers3767: What was the name of the CRM just mentioned? #nmatl << http://www.batchblue.com/ 
2:36 PM TomRoyce:  @TarynP: “be at the elbow of every deal… that’s what to do with your contacts!! ” @chrisbrogan #nmatl 
2:36 PM trainingfactor:  Thanks MikeRT @30lines: @trainingfactor BatchBook … check it out, good tool. #nmatl 
2:37 PM Allisoncds:  Listen, ask, reciprocate, comment and comment back. – Chris Brogan #nmatl 
2:37 PM annmfowler:  Amazed that so many people are wasting time spewing crap on BackNoise #nmatl 
2:37 PM AtlantaRobert:  RT: @MichelleDe RT @cswanger don’t collect business cards like it’s pokemon @chrisbrogan at #nmatl. You live or die by your database. 
2:37 PM ATLMarketing:  RT @CreativeThunder: @chrisbrogan: are you known for connecting people to other people? reciprocal karma. #nmatl 
2:37 PM BertDecker:  RT @Allisoncds: On Twitter: Spend 12x as much talking about other people’s stuff than u do about your own. -Chris Brogan #nmatl 
2:37 PM briancauble:  RT @cloudspark: connect before you need it via @chrisbrogan #nmatl 
2:37 PM CreativeThunder:  @chrisbrogan give your ideas handles…so others can pick them up and run with them. #nmatl 
2:37 PM cvitello:  RT @StephanieALloyd: companies! why social media? because your competitors are. @chrisbrogan #nmatl 
2:37 PM danareeves:  RT @GregoryAide: GIve your ideas handles so that others can carry them and make them their own. @chrisbrogan #nmatl 
2:37 PM joshgrenon:  give your ideas handles – @chrisbrogan #nmatl 
2:37 PM joshgrenon:  RT @allisoncds: Listen, ask, reciprocate, comment and comment back. – Chris Brogan #nmatl 
2:37 PM Keppie_Careers:  Don’t collect business cards like Pokemon via @chrisbrogan at #nmatl. DO: LISTEN-ASK-RECIPROCATE-COMMENT-COMMENT BACK 
2:37 PM MattiGriffin:  RT @kristengreen “Be at the elbow of every deal.” @cbrogan #nmatl connect people to other people and don’t ask for anything in return 
2:37 PM metzgerbusiness:  1) Listen, 2)ask, 3)reciprocate, 4)comment back @chrisbrogan #nmatl http://twubs.com/nmatl 
2:37 PM MichelleDe:  listen, ask, reciprocate, comment & comment back to get good twitter followers #nmatl @chrisbrogan 
2:37 PM MJNettles:  RT @StephanieALloyd: companies! why social media? because your competitors are. @chrisbrogan #nmatl 
2:37 PM mriggen:  Watching Twitterstream of @chrisbrogan presenting at #nmatl. He’s wicked smaht as we say in Rhode Island. 
2:37 PM swfrost:  ”Listen, ask, reciprocate, comment, and comment back.” -@chrisbrogan #nmatl 
2:37 PM trainingfactor:  listen ask reciprocate comment, comment back @chrisbrogan #nmatl 
2:38 PM AtlantaRobert:  RT: @JennyDeVaughn RT @CreativeThunder: @chrisbrogan: Are you known for connecting people to other people? Reciprocal karma. #nmatl 
2:38 PM AtlantaSothebys:  @chrisbrogan Listen. Ask. Reciprocate. Comment. Comment Back. #nmatl #nmatl http://twubs.com/nmatl 
2:38 PM ATLMarketing:  RT @intowninsider: This is a terrific event for networking and learning. Complainers aren’t learning based. #nmatl http://bit.ly/tABmy 
2:38 PM benag:  RT @danareeves: RT @GregoryAide: GIve your ideas handles so that others can carry them and make them their own. @chrisbrogan #nmatl 
2:38 PM bsteve76:  RT @swfrost: “Listen, ask, reciprocate, comment, and comment back.” -@chrisbrogan #nmatl 
2:38 PM closetohome:  @ChrisBrogan Find Twitter Followers that MATTER…Listen, Act, Comment, and Comment Back. #NMATL 
2:38 PM cronenyivu:  w?t?hing ¤Distri?t 9¤ m?vie Here http://bit.ly/wFHIs G20 iTunes #nmatl 
2:38 PM kinetixhr:  RT @swfrost: “Listen, ask, reciprocate, comment, and comment back.” -@chrisbrogan #nmatl 
2:38 PM MJNettles:  RT @marnafriedman: “Talk about somebody else 12 times more than yourself on twitter” Chris Brogan #nmatl 
2:38 PM MJNettles:  RT @TarynP: Twitter is the “now” engine – Google is the “later” engine #nmatl 
2:38 PM prosperitygal:  Listen ask, reciprocate, comment, comment back best way to build valuable twitter following DO THAT DUDE via @chrisbrogan #nmatl 
2:38 PM StephanieALloyd:  how go get more Twitter followers [that matter]: listen, ask, reciprocate, comment, comment back @chrisbrogan #nmatl 
2:38 PM tarynp:  Give your ideas handles. They can then be carried forward by others – simple but powerful. #nmatl @ChrisBrogan (RT @bwdumars) 
2:39 PM AtlantaRobert:  RT: @MichelleDe listen, ask, reciprocate, comment & comment back to get good twitter followers #nmatl @chrisbrogan 
2:39 PM cyndeehaydon:  RT @SusieBlackmon: You do this so well!!! Listen. Ask. Reciprocate. Comment. Comment back. @chrisbrogan #NMATL 
2:39 PM jennhutcheson:  Wish I could have been at #nmatl today, but am enjoying the great updates from @AtlantaPR. 
2:39 PM LOVE2ITRecruit:  RT_JennyDeVaughn_RT @CreativeThunder: @chrisbrogan: Are you known for connecting people to other people? Reciprocal karma. #nmatl Thats ME! 
2:39 PM nicku989:  Chris brogan says listen, ask, reciprocate, comment, and comment back. #nmatl 
2:39 PM SoCruise:  All the Tweets I see from @chrisbrogan pres at #NMATL explains why u would want to be on Social Fresh Cruise to put ur network on steriods 
2:39 PM trainingfactor:  RT @SusieBlackmon: Listen. Ask. Reciprocate. Comment. Comment back. @chrisbrogan #NMATL 
2:39 PM trainingfactor:  thank people even if tis negative #nmatl 
2:40 PM AtlantaPR:  Keep connected and practice simple touch points of loyalty. #nmatl @chrisbrogan 
2:40 PM cswanger:  RT @SusieBlackmon: Listen. Ask. Reciprocate. Comment. Comment back. @chrisbrogan #NMATL 
2:40 PM MikeHaberman:  RT @StephanieALloyd how go get more Twitter followers [that matter]: listen, ask, reciprocate, comment, comment back @chrisbrogan #nmatl 
2:40 PM prosperitygal:  simple touch points of loyalty-via @chrisbrogan #nmatl always say thank you even if it is negative comment 
2:40 PM SoCruise:  http://post.ly/6Gk7 Confused as to what @chrisbrogan is laughing at @beerealty #nmatl 
2:40 PM StephanieALloyd:  RT: @JennyDeVaughn RT @CreativeThunder: @chrisbrogan: Are you known for connecting people to other people? Reciprocal karma. #nmatl 
2:40 PM tarynp:  Thank people if they are talking about you – even if it’s negative… and then deal (or ignore) with it. @chrisbrogan #nmatl 
2:40 PM trainingfactor:  sorry– thank people even if its negative #nmatl 
2:41 PM AtlantaPR:  RT @TarynP: Thank people if they are talking about you – even if it’s negative… and then deal (or ignore) with it. @chrisbrogan #nmatl 
2:41 PM ATLMarketing:  The first words should always be thank you, no matter if the response/tweet/post is positive or negative. Chris Brogan #nmatl 
2:41 PM hollyfrew:  Don’t be narcissistic..talk to others about others not just yourself..take away from @chrisbrogan #nmatl 
2:41 PM mousaackall:  RT @StephanieALloyd: How go get more Twitter followers [that matter]: listen, ask, reciprocate, comment, comment back @chrisbrogan #nmatl 
2:41 PM smrosenberg:  RT @cswanger: RT @SusieBlackmon: Listen. Ask. Reciprocate. Comment. Comment back. @chrisbrogan #NMATL 
2:41 PM SpaceyG:  #nmatl… Jesus died for YOUR social media sins. Not mine. 
2:42 PM ATLMarketing:  RT @Allisoncds: Listen, ask, reciprocate, comment and comment back. – Chris Brogan #nmatl 
2:42 PM ATLMarketing:  RT @tarynp: Give your ideas handles. They can then be carried forward by others – simple but powerful. #nmatl @ChrisBrogan (RT @bwdumars) 
2:42 PM briancauble:  #soso getting good pub at #nmatl. By the way, #soso was great. 
2:42 PM danareeves:  Do a better job at listening to your customers by growing bigger ears! http://bit.ly/fI3jA #nmatl #chrisbrogan 
2:42 PM StephanieALloyd:  RT @AtlantaRobert: @TarynP Here’s a Facebook PSA – stop inviting me to take your quizzes! #nmatl 
2:43 PM adwal:  That is amazing! RT @courtenaybird #NMATL @chrisbrogan just referenced @RSHotel “if bacon had a god, it’s at the Roger Smith Hotel” 
2:43 PM DanielleDaniels:  Have an appointment @ 5 then I’ll be off to the mall to pick up Trust Agents-really hope they have it since listening to @chrisbrogan #nmatl 
2:43 PM Dorothea007:  We have the tools now to listen, unfettered #nmatl 
2:43 PM ewendkos:  Grow bigger ears – chris brogan #nmatl 
2:43 PM metzgerbusiness:  Pic of me buying #TrustAgents http://twitpic.com/izuh9 #nmatl http://twubs.com/nmatl 
2:43 PM mflowers3767:  Opportunity to self promote: tweet me what you are selling here.. I doubt there are many people who are in it for world peace. #nmatl 
2:43 PM smrosenberg:  great marketing questiosn: “Why do you think we suck? How much do you think we suck?” @ChrisBrogran #nmatl 
2:44 PM Allisoncds:  Why I love Chris Brogan’s presentations? Instead of an um or pause, he quietly mutters “A Tribe Called Quest” #nmatl 
2:44 PM mousaackall:  very true RT @TarynP: Connect BEFORE you need it. Ppl start looking 4 jobs AFTER getting fired. Make connections BEFORE. @chrisbrogan #nmatl 
2:44 PM nsalad:  Just read a great term: recipricol karma. Love it! #nmatl 
2:44 PM prosperitygal:  YES apple is cool @chrisbrogan APPLE fix out current batteries shazam #nmatl 
2:45 PM jakrose:  @adwal what does that mean even? #NMATL 
2:45 PM mflowers3767:  dig your well before you are thirsty #nmatl 
2:46 PM ATLMarketing:  RT @Allisoncds: Why I love Chris Brogan’s presentations? Instead of an um or pause, he quietly mutters “A Tribe Called Quest” #nmatl 
2:46 PM prosperitygal:  LEarn how to share vs hoard @chrisbrogan perfect dude #nmatl 
2:47 PM annmfowler:  Per @chrisbrogan share don’t hoard #nmatl 
2:47 PM AtlantaPR:  Valuable twitter tool. http://bit.ly/1899jQ Monitor the back noise. #nmatl 
2:47 PM AtlantaRobert:  @ChrisBrogan Thanks you made the day!!! Who else agrees? #nmatl 
2:47 PM ATLMarketing:  RT @nsalad: Just read a great term: recipricol karma. Love it! #nmatl 
2:47 PM BeeRealty:  http://post.ly/6Gk7 @SoCruise Just put a title to the pic… Maybe that will clear up what @ChrisBrogan is laughing at. #NMATL ;-)  
2:47 PM closetohome:  RT @SusieBlackmon Listen. Ask. Reciprocate. Comment. Comment back. @chrisbrogan #NMATL 
2:47 PM FrancesFlynnTho:  VERY cool CRM RT @mflowers3767: What was the name of the CRM? #nmatl ; http://www.batchblue.com/ (via @respres & @trainingfactor) 
2:47 PM KellyeCrane:  Yo @AmberCadabra – listening to the livestream, and you just got a shoutout by @chrisbrogan at #nmatl… about crop dusting. :-)  
2:47 PM meghab:  per @ChrisBrogan – Share vs. Hoard, don’t keep it all to yourself! #nmatl 
2:48 PM benag:  RT @nicku989: Chris brogan says listen, ask, reciprocate, comment, and comment back. #nmatl 
2:48 PM Keppie_Careers:  . @chrisbrogan talking about “share vs. hoard.” Good for #jobseekers to think about-SHARE. You may be surprised at results. #nmatl 
2:48 PM kileydorton:  listening to the intelligent, edgy, funny @chrisbrogan (author of Trust Agents) speak at #nmatl 
2:48 PM nicku989:  Thanks @bertdecker for the follow. You have a nice tweet style. I dig it! Thanks for checking out #nmatl! 
2:49 PM AtlantaPR:  How does the web amplify you? @chrisbrogan #nmatl 
2:49 PM Brandon101:  RT @AtlantaRobert: @ChrisBrogan Thanks you made the day!!! Who else agrees? #nmatl ^TOTALLY – he just gained a HUGE new fan :)  
2:49 PM bsteve76:  Why blog? Lets people inside your head. @chrisbrogan at #nmatl 
2:49 PM danareeves:  RT @SocialMedia411: 10 Badass Social Media Visualizations (eConsultancy): http://bit.ly/16dCNx [My fav # 4, Be a Magnet] #nmatl 
2:49 PM irina_guseva:  ”why blog? you give people the insides of your head.” brogan at #nmatl 
2:49 PM kristengreen:  ”Why blog? You’re giving people the inside of your head.” @cbrogan #nmatl 
2:49 PM marisasharpe:  Seriously and thank you!!! RT @TarynP: Here’s a Facebook PSA – stop inviting me to take your quizzes! #nmatl 
2:49 PM RealtorWoman:  Added to the day.@AtlantaRobert #nmatl http://twubs.com/nmatl 
2:49 PM RichTucker:  I keep seeing a lot of Our Customers Think we Suck….lots of focus on the customers who don’t like us…how about those who like us? #NMATL 
2:49 PM seanwood:  The tools don’t matter — they will change. You need to learn new behavior. #nmatl (via @tessa) 
2:50 PM andreafwalker:  how does the web amplify you? @ChrisBrogan #NMATL 
2:50 PM AtlantaPR:  RT @prosperitygal: LEarn how to share vs hoard @chrisbrogan perfect dude #nmatl 
2:50 PM bsteve76:  Best ROI in social media has dollar sign attached to it. @chrisbrogan at #nmatl 
2:50 PM cronenyivu:  Every?ne must see the m?vie ?Distri?t 9? here http://bit.ly/YwIjb “iPhone OR #iphone” ‘”Paranormal Activity”‘ #nmatl 
2:50 PM ejmdesigns:  RT @TarynP: Thank people if they are talking about you – even if it’s negative… and then deal (or ignore) with it. @chrisbrogan #nmatl 
2:50 PM lhkent:  http://twitpic.com/j3nef – Chris Brogan at #nmatl 
2:50 PM MichelleDe:  RT @bsteve Why blog? Lets people inside your head. @chrisbrogan at #nmatl 
2:50 PM MichelleDe:  RT @AtlantaRobert: @ChrisBrogan Thanks you made the day!!! Who else agrees? #nmatl – agreed! 
2:50 PM rsajja:  RT @PhxREguy: “Why do 78% of my newsletters get opened? Because I talk to people like they are humans” sez @chrisbrogan #nmatl 
2:50 PM steveworrall:  I do! ===> RT @AtlantaRobert: @ChrisBrogan Thanks you made the day!!! Who else agrees? #nmatl 
2:50 PM trainingfactor:  RT @irina_guseva: “why blog? you give people the insides of your head.” brogan at #nmatl 
2:51 PM Allisoncds:  ”Quick fact: 51% of all statistics are made up on the fly.” -Chris Brogan (I think maybe he made THAT up on the fly – not sure) #nmatl 
2:51 PM AtlantaPR:  The best feedback you can give to someone from social media is $$$ numbers. Show them the money! #nmatl 
2:51 PM intowninsider:  Wide area sales funnel activity. That’s sexy. #nmatl http://twubs.com/nmatl 
2:51 PM JeanetteEleff:  RT @TarynP: Best ROI in social media has dollar sign attached to it. @chrisbrogan at #nmatl (RT @bsteve76) 
2:51 PM lance:  ”The best ROI you can show for social media has a dollar sign attached to it.” @chrisbrogan #nmatl 
2:51 PM MackCollier:  RT @briancauble: #soso getting good pub at #nmatl. By the way, #soso was great. 
2:51 PM tarynp:  Best ROI in social media has dollar sign attached to it. @chrisbrogan at #nmatl (RT @bsteve76) 
2:52 PM Allisoncds:  ”5 out of 4 people have trouble w/fractions.” -Chris Brogan #nmatl (he’s really funny) 
2:52 PM AtlantaPR:  RT @kristengreen: “Why blog? You’re giving people the inside of your head.” @cbrogan #nmatl (love this) 
2:52 PM AtlantaPR:  RT @tarynp: Best ROI in social media has dollar sign attached to it. @chrisbrogan at #nmatl (RT @bsteve76) 
2:52 PM CharityHisle:  Amber! (@ambercadabra) Chris totally dropped your name on stage. He said you taught him the phrase ‘crop dusting’. It was hilarious! #nmatl 
2:52 PM cyndeehaydon:  RT @MichelleDe: RT @AtlantaRobert: @ChrisBrogan Thanks you made the day!!! Who else agrees? #nmatl – agreed! TOTALLY!!! 
2:52 PM MichelleDe:  ring your on dial tone! landlines versus social media lines #nmatl @chrisbrogan 
2:52 PM TomRoyce:  RT @intowninsider: Wide area sales funnel activity. That’s sexy. #nmatl 
2:52 PM trainingfactor:  measure ROI on Sm ==$$$ its not working if you don’t have the sales #nmatl 
2:52 PM victoriadunmire:  bout 2 leave my 9-5 job 4 #nmatl #afterparty but first, some social media funnies http://bit.ly/5KbT7 
2:53 PM cswanger:  @chrisbrogan says listen, ask, reciprocate, comment and comment back. #nmatl 
2:53 PM John_Damiano:  RT @lance: “The best ROI you can show for social media has a dollar sign attached to it.” @chrisbrogan #nmatl 
2:53 PM MichelleDe:  Ring your own dial tone! landlines versus social media lines #nmatl @chrisbrogan 
2:53 PM mousaackall:  hmmmm. how do I know this one is verifiable ;) RT @tkirszenstein: @chrisbrogan quote “51% of all statistics are made up on the fly.” #nmatl 
2:53 PM smrosenberg:  ”5 out of 4 people have trouble with fractions.” @chrisbrogan #nmatl 
2:53 PM SpaceyG:  Someone take Chris Brogan down to the Chattahoochee and baptize him. #nmatl 
2:53 PM thomascook:  RT @lance: “The best ROI you can show for social media has a dollar sign attached to it.” @chrisbrogan #nmatl 
2:53 PM trainingfactor:  RT @lance: “The best ROI you can show for social media has a dollar sign attached to it.” @chrisbrogan #nmatl 
2:53 PM trainingfactor:  @marketing_mommy yep at the Georgia Tech Research building #nmatl 
2:54 PM 60SecondTurner:  Using the tools is not meaningful. Using the tools to CONNECT is what it’s all about @ChrisBrogan #nmatl 
2:54 PM Allisoncds:  2 presidential candidates campaigned: 1 used a “land line” the other used cell phone, texting, Twitter, YouTube, etc. -Chris Brogan #nmatl 
2:54 PM AtlantaPR:  GREAT coverage of today’s event #nmatl from @glink http://bit.ly/23sBPR 
2:54 PM AtlantaPR:  RT @MichelleDe: Ring your own dial tone! landlines versus social media lines #nmatl @chrisbrogan 
2:54 PM Brandon101:  Damn, this guy is good. @chrisbrogan #nmatl 
2:54 PM willieljackson:  RT @smrosenberg “5 out of 4 people have trouble with fractions.” @chrisbrogan #nmatl 
2:55 PM ginakay:  RT @SusieBlackmon: Listen. Ask. Reciprocate. Comment. Comment back. @chrisbrogan #NMATL 
2:55 PM jemorycampbell:  Brogan: “I don’t say hey look at me, I say hey look at them” #nmatl 
2:55 PM marketing_mommy:  I just became a member of the Twub for #nmatl at http://twubs.com/nmatl 
2:55 PM metzgerbusiness:  how do you differentiate – Hey look at them @chrisbrogran #nmatl http://twubs.com/nmatl 
2:55 PM scott_regator:  ”The best ROI you can show for social media has a dollar sign attached to it.” @chrisbrogan #nmatl (via @lance) 
2:56 PM acjudge:  ”The prettiest girl in the room isn’t saying ‘Hey Look at me.’ She’s just doing her thing.” – @chrisbrogan Well said. #nmatl 
2:56 PM Allisoncds:  Question from audience: When everyone’s saying “hey look at me” in social media, how does one person differentiate? #nmatl 
2:56 PM AtlantaRobert:  RT: @AtlantaPR How does the web amplify you? @chrisbrogan #nmatl 
2:56 PM AtlantaRobert:  RT: @bsteve76 Why blog? Lets people inside your head. @chrisbrogan at #nmatl 
2:56 PM bothewebguy:  Success with Social Media? Show them the money! #nmatl 
2:56 PM mousaackall:  true, but HOW can we measure that RT @lance: The best ROI you can show for social media has a dollar sign attached to it @chrisbrogan #nmatl 
2:56 PM nickomundo:  RT @Allisoncds: On Twitter: Spend 12x as much talking about other people’s stuff than u do about your own. -Chris Brogan #nmatl 
2:56 PM SvyATL:  RT @chrisbrogan You should have a $90,000 person doing your social media, its that important–your rep is on the line. #nmatl 
2:57 PM benag:  RT @AtlantaPR: How does the web amplify you? @chrisbrogan #nmatl 
2:57 PM benag:  RT @seanwood: The tools don’t matter — they will change. You need to learn new behavior. #nmatl (via @tessa) 
2:57 PM cswanger:  Social media = stand out by paying it forward. @chrisbrogan #nmatl 
2:57 PM Erick1970:  RT @StephanieALloyd: how go get more Twitter followers [that matter]: listen, ask, reciprocate, comment, comment back @chrisbrogan #nmatl 
2:57 PM hollyfrew:  Don’t advertise you’re dumb stuff..give ppl something they can use- @chrisbrogan. #nmatl 
2:57 PM jen_bonnett:  I LOVE @chrisbrogan #nmatl 
2:57 PM metzgerbusiness:  Help others @chrisbrogran – wow simple straight forward advice #nmatl http://twubs.com/nmatl 
2:57 PM MichelleDe:  ”hey look at me” is not as effective as “hey look at what I just did for you – or someone” #nmatl @chrisbrogan 
2:57 PM prosperitygal:  no wonder @chrisbrogran we are both Aries shazam #nmatl 
2:57 PM swfrost:  ”Be helpful and provide something of value to others.” -@chrisbrogan #nmatl 
2:57 PM trainingfactor:  RT @acjudge: “The prettiest girl in the room isn’t saying ‘Hey Look at me.’ She’s just doing her thing.” – @chrisbrogan Well said. #nmatl 
2:58 PM mflowers3767:  don’t say look at me… say look at them #nmatl 
2:59 PM AtlantaPR:  @desireescales is up next – Crowd Sourcing in real time. Should be fun. #nmatl 
2:59 PM mflowers3767:  leverage, lead generation from you blogs, don’t get caught up in google adsense or banner ads. #nmatl 
2:59 PM nsalad:  how do I say “hey look at me?” @chrisbrogan answers: “hey, look at them” #nmatl 
3:00 PM Allisoncds:  Chris Brogan’s response: “Hey look at them.” #nmatl 
3:00 PM AtlantaPR:  RT @mflowers3767: don’t say look at me… say look at them #nmatl 
3:00 PM jbern:  Watching @Chrisbrogan at #nmatl via @dakno livestream. Good stuff… Now I know why people LOVE this guy. He’s “real”. 
3:00 PM matthyatt:  @jen_bonnett @MelanieBrandt Man, starting to be sorry I left and missed @chrisbrogan! #nmatl 
3:00 PM tarynp:  Be helpful and provide something of value to others.” @chrisbrogan #nmatl (RT @swfrost)… what can YOU provide? 
3:01 PM AtlantaRobert:  RT: @metzgerbusiness Help others @chrisbrogran – wow simple straight forward advice #nmatl http://twubs.com/nmatl 
3:01 PM jacquichew:  RT @metzgerbusiness: Help others @chrisbrogran – wow simple straight forward advice #nmatl http://twubs.com/nmatl 
3:01 PM MichelleDe:  RT @AtlantaPR @desireescales is up next – Crowd Sourcing in real time. Should be fun. #nmatl 
3:01 PM nik_nik:  I have to pee so bad…but I would not dare miss a word from @chrisbrogan! Crap he made me laugh again! #nmatl #needadiaper 
3:01 PM trainingfactor:  RT @mflowers3767: leverage, lead generation from you blogs, don’t get caught up in google adsense or banner ads. #nmatl 
3:02 PM ATLMarketing:  RT @swfrost: “Be helpful and provide something of value to others.” -@chrisbrogan #nmatl 
3:02 PM ATLMarketing:  RT @acjudge: “The prettiest girl in the room isn’t saying ‘Hey Look at me.’ She’s just doing her thing.” – @chrisbrogan Well said. #nmatl 
3:02 PM mflowers3767:  get people to link to you site by creating meaningful content then convert into sales. #nmatl 
3:03 PM AtlantaPR:  @nik_nik You are making me LOL. I need a diet coke equally badly! #nmatl 
3:03 PM AtlantaRobert:  RT: @MichelleDe “hey look at me” is not as effective as “hey look at what I just did for you – or someone” #nmatl @chrisbrogan 
3:03 PM AtlantaRobert:  RT: @TarynP Be helpful and provide something of value to others.” @chrisbrogan #nmatl (RT @swfrost)… what can YOU provide? 
3:03 PM atlantasocial:  Enjoying the updates from attendees of the @newmediaatlanta conference. Great info. Wish I was there! #nmatl 
3:03 PM ATLMarketing:  RT @bothewebguy: Success with Social Media? Show them the money! #nmatl 
3:03 PM mflowers3767:  Social Media should reveal results in 3 months #nmatl 
3:03 PM MichelleDe:  3 months to move the needle to determine ROI on HOW effective you are being while using social media #nmatl @chrisbrogan 
3:03 PM StephanieALloyd:  RT @mflowers3767: get people to link to you site by creating meaningful content then convert into sales. #nmatl @chrisbrogan 
3:04 PM AtlantaPR:  iphone IS sweet! #nmatl 
3:04 PM AtlantaRobert:  RT: @MichelleDe RT @AtlantaPR @desireescales is up next – Crowd Sourcing in real time. Should be fun. #nmatl 
3:04 PM CoachmUpBoni:  RT @Keppie_Careers: Business opportunities come to people who connect ppl to other ppl – via @chrisbrogan #nmatl 
3:04 PM mflowers3767:  Does anyone know how many blogs Brogan creates in a month? #nmatl 
3:05 PM Allisoncds:  How long should a company wait to see $ ROI on social media launch? Chris Brogan says 3 months. #nmatl 
3:05 PM AtlantaRobert:  RT: @AtlantaPR Your blog posts should speak to people as well as the search engines. #nmatl 
3:05 PM BlogConsultLLC:  RT @DesireeScales: U shld have a $90,000 person doing yr social media, its that important–your rep is on the line. @chrisbrogan #nmatl 
3:05 PM DougGarner:  @nik_nik TMI :-) #nmatl #needadiaper 
3:05 PM matthyatt:  RT @MelanieBrandt: Almost no one at #nmatl answers their landline anymore… Point is that real calls come to cell phones! (amen!) 
3:06 PM acummings:  Anyone have the link to be able to watch #nmatl live? Thanks 
3:06 PM AtlantaPR:  How do you show ROI? Could be saving $$ by changing their ad spend to save $$ #nmatl 
3:06 PM AtlantaPR:  Go where there is no road and leave a trail. If you can sell them on that goal – that is awesome #nmatl @chrisbrogan 
3:06 PM AtlantaRobert:  RT: @AtlantaPR I have gotten business from social media – have you? (TONS OF BUSINESS – added by @AtlantaRobert) #nmatl 
3:06 PM dakno:  @chrisbrogan now doing a Q&A bringing some really great insight. htt://tv.dakno.com/live #nmatl 
3:06 PM mflowers3767:  can some RT the guru’s just mentioned #nmatl 
3:06 PM nik_nik:  @AtlantaPR Yes, diet coke and I heard Captain Morgan is in the broom closet! #nmatl 
3:06 PM trainingfactor:  RT @Allisoncds: How long should a company wait to see $ ROI on social media launch? Chris Brogan says 3 months. #nmatl 
3:07 PM AtlantaRobert:  RT: @MichelleDe 3 months to move the needle to determine ROI on HOW effective you are being while using social media #nmatl @chrisbrogan 
3:07 PM bsteve76:  @chrisbrogan sez full page ad in USA TODAY approx. $190K. #nmatl 
3:07 PM bsteve76:  RT @TTho: Video I produced at the shelter yesterday is now posted on the Red Cross Web page: http://bit.ly/PY2lO #atlflood #nmatl 
3:07 PM DavidPezzino:  RT @AtlantaPR: Go where there is no road and leave a trail. If you can sell them on that goal – that is awesome #nmatl @chrisbrogan 
3:07 PM hollyfrew:  Someone needs to remind me that “your” is possessive, “you are” is spelled “you’re”! #nmatl #friends 
3:07 PM TTho:  Video I produced at the shelter yesterday is now posted on the Red Cross Web page: http://bit.ly/PY2lO #atlflood #nmatl 
3:08 PM Allisoncds:  Do not go where the road may lead, go instead where there is no road & leave a trail. Chris Brogan’s fav Ralph Waldo Emerson quote #nmatl 
3:08 PM AtlantaRobert:  RT: @AtlantaPR Go where there is no road and leave a trail. If you can sell them on that goal – that is awesome #nmatl @chrisbrogan 
3:08 PM dakno:  @chrisbrogan now doing a Q&A bringing some really great insight. http://tv.dakno.com/live #nmatl (with corrected link) :-)  
3:08 PM itsjengordon:  @briancauble awesome question #nmatl 
3:09 PM AtlantaPR:  Thanks again @dakno LOVE you guys http://bit.ly/2DmTrp #nmatl 
3:09 PM AtlantaRobert:  Newspaper reading is down 89%… Are you still reading a paper? Why? #nmatl #FB 
3:09 PM benag:  @chrisbrogan I swear at conferences. I swear in the south. #nmatl 
3:09 PM meghab:  AMEN!!!! RT @hollyfrew: Don’t advertise you’re dumb stuff..give ppl something they can use- @chrisbrogan. #nmatl 
3:10 PM JoeKikta:  RT @EJMDesigns: RT @TarynP: Thank ppl if they R talking abt U – even if it’s negative… & then deal (or ignore) w/ it. @chrisbrogan #nmatl 
3:10 PM marisasharpe:  I think it’s funny when you can tell where the backknoise comes from #nmatl 
3:11 PM Allisoncds:  Case studies on social media http://delicious.com/chrisbrogan/casestudy #nmatl 
3:11 PM BeeRealty:  RT @benag: @chrisbrogan I swear at conferences. I swear in the south. #nmatl [BAD BAD BOY!] 
3:11 PM mflowers3767:  http://delicious.com/chrisbrogan/casestudy #nmatl 
3:11 PM trainingfactor:  delicious.com case studies #nmatl 
3:12 PM ashevilleallie:  ”cheap and easy isn’t always a bad thing.” – @chrisbrogan #nmatl 
3:12 PM bsteve76:  @chrisbrogan done at #nmatl, gets big applause. Break now. 
4:17 PM Slasky28:  @smrosenberg Thanks 4 driving to #nmatl today! Much appreciated! 
4:21 PM nsalad:  Thanks to all who organized #nmatl. Very informative and engaging day. @chrisbrogan for president! (a la backnoise.com – couldn’t resist!) 
4:31 PM 60SecondTurner:  Special thanks to everyone who helped organize #nmatl today. It was a great conference and it was especially good to meet @ChrisBrogan 
     
     

Oh I almost forgot the best tool for finding all the notes taken on a topic is wthashtag.com – What The Hashtag. It’s incredible and allowed me to pull this summary with virtually no effort.

October 9, 2009

What is Twitter good for?

Filed under: Musings — Tags: — MetzgerBusiness @ 4:26 pm

I just received an email from someone who is asking what Twitter is good for. The gentleman who sent the email has a very successful online community and knows branding and the internet well.  I’ve been amazed at how many times I’ve hear this question and I have to admit at the beginning of this summer I was wondering the same thing. Then I got on and started listening. At first I didn’t find much  because I didn’t know what to listen for or who to listen to  but as I began using tools and search.twitter.com and looking at topics relevent to my blogs and work I have learned what an incredible tool Twitter is.

Twitter provides the fastest information sharing platform ever invented. It is incredible for tracking whats happening at conferences. It proves a platform for communicating with customers  and it is without a doubt a world leading branding platform. The best way to experience Twitter is to get on it. I think a few tools defiantly help enhance the experience. I highly recommend Tweet deck and bit.ly. There are hundreds of more tools but those are a good start.

So the most important part of the question is why is Twitter useful and the truth is the answer is Twitter isn’t useful. Not unless you take the time to understand what your marketing strategy is, how you want to execute it and what you want to communicate. Then Twitter is a tool along with other social media to help execute on that strategy.

September 15, 2009

Websites represent your business – What you need to know about building a web site

Filed under: Musings,Small Business — Tags: , , , , , , , , , , , — MetzgerBusiness @ 2:17 pm

I randomly dropped into a conversation the other day with someone who had just had a “beautiful” new website built for them. They were very excited about the site and awarded a free Adwords campaign. Being diligent about their business and loving their new “pretty” web site they were excited about taking advantage of the campaign and driving traffic to the site, they have picked excellent key words targeted the correct market and built a strong strategy for driving traffic from the campaign.

unfortunately there are a few, well maybe a bit more than a few details missing. I’m dividing the following information into basic and advanced. Lets start with the basics.
Basics:
1) Make sure that you own the URL.

2) Have the web site hosted on a server that will be accessable to you directly and any other professionals that you might decide to use to replace a previous vendor.

3) Make sure you have a unique user ID and password that you do not have to share with your vendors and if you do have to share the id and password change it after the work is complete.

4) When referring to a web site you’ll often here the term “look and feel.” This means that a web site has to look pretty but also “feel” pretty. You want your web site to be easy to use. The main menu should be accessable from every page on the site.

5) The background on a web site should be flat and bright. If you have white text on a patterned dark colored background you are going to turn people away.

Advanced:
6) There are too many free easy to use content management systems out there to pay someone to build you a static site that you have no control over and can not add content to easily. A content management systems allows you the business owner to easily add or change content on existing pages or even create new pages without much effort and with minimal knowledge.

7) Understand why you are building a web site. The web has changed in the past five years. You can no longer throw up a brochure and expect to get business from it. Actually this type of web site has never really worked period. At a minimum your web site should bring the customer one step closer to making a purchase. That means you need to get the customer to giver you their contact information in a form – Don’t expect the customers to call you just because they visited your web site. They aren’t even lead until they’ve given you some type of information. You can encourage customers to give you their contact information by asking them to fill out a form for a free consult or by offering a free newsletter of some sort. You can even just say if you’d like me to contact you please provide your information here.

8) measure the success of your site. How long are users staying on your site? What pages do they click on most? Which pages don’t they see? Which pages do they see? Where are your customers coming to your site from? Where do they go when they leave? All these questions can be easily answered by a free program from Google called Google Analytics. There are other web stat tracking programs available as well. The fact is that you need to know this information if you want your site to drive business.

9) Just putting a web site on line does nothing for you. You will not gain any traffic especially if you haven’t created a web site that meets feature 6 above because search engines won’t like your site. Here I’m going to offer a word of caution. You don’t need SEO. It helps buy you don’t need it. As a small business the cost of SEO can be too high. But you obviously still want to drive traffic to your site. This is where paid search, see my article on Adwords, and social media make the big payoff. You can also read my article on Tweet Strategy Conversion and measurement for more detail here.

10) Make sure that whomever creates your web site also goes to the effort of submitting the web site to the search engines. You probably want to be sure they have submitted you on the local search functions as well as the general search.

Never hire someone to build your web site that can’t articulate an understanding of the principles expressed in this blog.

September 18th – Seth Godin just wrote an excellent blog that is well worth reading about building web sites. The questions he posses are of primary importance. You can find his article here here.

August 19, 2009

Tweet Strategy, Conversion, and Measurement

Filed under: Small Business — Tags: , , , , , , , , , , , , — MetzgerBusiness @ 6:30 pm

I went to visit my Chiropractor today. We traded for some services so occasionally we discuss business. I brought up his tweet strategy and asked if he had any idea if what he has been doing on Twitter is helping out. Answer – “Not Really.”

Hmmm. I say “Let’s examine this and see if we can develop a strategy that will allow you to measure your success and hopefully build your practice.” So after some discussion here is the strategy and requirements we came up with. These requirements are fairly general so they can be applied to any business. The strategy is simple so it too can be applied to any business. Try it use the measurements and you will find success on Twitter and maybe some more conversions. By the way this strategy can be used in Facebook or any other social networking site that broadcasts statuses.

1) Tweet Positive uplifting tweets that enhance your brand. Use a twitter sentence structure that follows the format what’s the Problem, What to do, positive result. i.e. work got you stressed out, get adjusted now, sleep great tonight – vist me to find out more http://bit.ly/123456

2) We also provided an action for the user at the end of the tweet. By the way the above tweet still leaves me 28 characters to play with.

3) Notice that I use a bit.ly url. There is 1 very important reason to use a URL shortening service and that is to measure how many people clicked on your link. The second reason is to save space. So now I have a measurement to see how successful my tweet was. Using bit.ly is easy by the way simply login and enter the URL you want shortened. Actually it’s slightly more complicated then that but I’ll cover this in another post.

4) So by now you must be asking what is the URL going to and why. AHHHH. The landing page, conversion page or squeeze page (I hate the term squeeze page!). This is a simple page that has a form for the person to fill out. This should not be a long sales page in this case. A chiropractor is a professional and shouldn’t dropt to the sleazy level that many long form sales letters drop to. In this case we’re offering a free telephone consultation. The page should briefly follow the same format as the tweets Explain problems, how chiropractic can help, what the results will be and offer the free consult. The objective is to generate a warm lead. The doc can now follow up with the potential patient.

The form should be simple and to the point. It should collect the person’s name, email, and phone. The email should be used only as a single contact unless otherwise stated. This is not a news letter sign up it is a lead generation form for already hot prospects.

5) Measure, Measure, Measure. The tweets, the click troughs’, the page visits, the page conversions. Tweak and Repeat.

Good luck this is a simple but effective strategy.

August 11, 2009

Google Profile – Almost guaranteed 1st page search results

Filed under: Musings,Small Business — Tags: , , , , , , , , , , , , , — MetzgerBusiness @ 11:12 am

Today I wanted to discuss a technique that almost guarantees fist page search results when someone is searching for your name. This strategy is very valuable for individuals involved in sales.

Search for Kevin Metzger

Search for Kevin Metzger

To test the strategy I had to do a search for my name and as you can see I come up in 5 places on the first page of Google although none of the results go directly to my blog sites. The first result that is related to me is video results. I have some videos posted to YouTube so I come up when the user clicks on that page. The next site that shows me is a network that I maintain a profile on and sometime blog at. Then there is LinkedIn my radio show profile page and finally you see a picture of me at the very bottom of the search page. This picture and profile was created 2 minutes before I did this search. It was done on the Google Profile page and this is a very valuable tool.

If a searcher chooses to click on my profile they now have access to both my blog’s, my twitter profile page, my LinkedIn profile page, and my Facebook profile page. They can also see a personal bio I put together and some limited information about me. Here is a quick look at the profile page.

Kevin Metzger profile page

Kevin Metzger profile page

This page took 5 minutes to create and put me on Google’s front page with my picture in no time. If you think anyone will ever search for you and you want to be found. Then this is a simple strategy that you must follow to guarantee your spot on Google’s fist page. You can create your profile at Google Profiles. It’s as simple as filling out a form and following directions.

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