Metzger Business» Local Advertising http://metzgerbusiness.com Your Friendly Neighborhood Business Systems Architect Wed, 07 Apr 2010 05:27:52 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Web Marketing for small local businesses – CPC Advertising http://metzgerbusiness.com/web-marketing-for-small-local-businesses-cpc-advertising/ http://metzgerbusiness.com/web-marketing-for-small-local-businesses-cpc-advertising/#comments Fri, 18 Dec 2009 12:39:07 +0000 MetzgerBusiness http://metzgerbusiness.com/?p=248

I’ve owed this blog a CPC discussion for a while now. Here it is.

Click here to view the embedded video.

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Google has started an add campaign on the radio to encourage people to advertise with Google. I have never previously heard any advertising for Google outside of the web and certainly not for their service. This is likely an early sign that BING is beginning to hurt their ad revenue. Non the less AdWords can be a very powerful tool for a business that does not have front page placement in the natural search results. I’ve put together a short video explaining how to sign up for AdWords and how to use it effectively to drive traffic to your site. The campaign I demonstrate is for local businesses that want to drive local traffic to their sites for advertising purposes.

Sign up Process

Click here to view the embedded video.

Create Local Ad

Click here to view the embedded video.


The remainder of the process simply sets up your billing preferences. Because I don’t intend to create this add I did not complete this process but you have 2 options in the billing process. Option 1 lets you post pay or pay after the ad has run and Option 2 allows you to pre-pay the add. Option 2 was added recently to help control costs. Google will never spend more than what you have in the account if you pre-pay the ads. This second option was added after complaints and law suits because of Google over billing customers budgets.

If you as a business have a web site that promotes your business but you do not rank high in the search engines then running local ads with Google AdWords is an extremely effective strategy.

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