While we haven’t yet covered social media in the Web Marketing strategy for small local business I had a good case study occur recently.
My friend Bill William is a business broker here in East Cobb. He owns a Murphy’s business brokers franchise. He has networked locally for at least the last two years which is as long as I’ve known him and he also uses LinkedIn. Bill was offered an excellent opportunity to sell a franchise locally and he wanted to let folks know about the opportunity. Bill reached out to his network of folks via email and through LinkedIn. Bill even offered an incentive if you help bring in an offer. Bill did a great job at reaching out to his network. Because Bill reached out and because I like what he is doing and where he is trying to go with social media related to his small business I wanted to dedicate a post to Bill’s offering. Oh and by the way I don’t know enough about the franchise to know if it would compete with my offerings on the site. If you are interested in the business offering will you please let Bill know you found the opportunity through me.
Business Outline:
The franchisor is the leading local internet search and advertising medium in the U.K. and plans to be the same in the U.S.A.
Business promotional spending is rapidly moving away from print to the internet. The internet dollars are migrating to Local Geo-Targeted platforms and permission based marketing.
The franchisor offers a full suite of internet deployed products and services for small to medium sized businesses.
Financial Requirements:
Total Investment Range: $335,000 to $605,000.
Liquid Requirement: $500,000 – $750,000
Net Worth: $750,000 – $1,000,000+
Services:
Custom website development
Hosted outbound marketing tools
Networking and training events
Regional TV & Radio marketing
Candidate Profile:
Sales & Marketing management experience
B2B/Advertising sales experience a plus
Intangible product sales
Determined to build a big business
Willing to operate “hands on” business as pilot and model
Value Proposition
High margin, recurring revenue in a protected territory
Up to 80% gross margin on advertising products
85% historical client retention rate
88% of consumers search the internet prior to making the spending decision
Whats more is the franchisor makes earning claims in their documentation. This is a huge opportunity for the right person or group who wants an easy way to enter the internet market.
