In this series of blogs I will be examining the various social media strategies and the social media tools that support them. I’ll be examining companies that are using the strategies, looking at why a particular strategy might have been chosen and discussing the success of the strategy. All of these companies and strategies are marketing/PR campaigns.
My goal is to write a case study for each of the social media tools and explain what strategies were applied to make the tool successful for the company applying the tool and strategy.
Here are the Social Media Tools we’ll examine.
Blogging
Bookmarking/tagging
Content Aggregation
Crowdsourcing
Microblogginng
Mashups
Online video
Photo Sharing
Podcasting
Social Networks ie. Facebook, Linkedin
VIrtual Worlds
Widgets
Wikis
I’m going to pick companies that have successfully applied these tools and attempt to define and explain the strategies they have applied. Since I want to be impartial I’ll pick the companies from a list that was compiled by Peter Kim in September 2008 of Social Media Examples. The list contains over 300 companies and the tools they are applying. You can find the article here A List of Social Media Marketing Examples.
Look for the first case study early next week.
