Twitter Wiki Pages for Your Business. Is Your company monitoring it’s coversation?
We have a wiki at the office. It’s not used much. There are a few reasons it’s not used. 1) You have to be on the corporate network. Our sales team who is remote is not set up for remote access or they simply don’t know ho to use it. 2) The wiki is dokuwiki which is somewhat easy to consume but a pain to add pages and info to for anyone who is less technical than a tech type user. 3) The biggest reason that the wiki has not been adopted is that the information out there hasn’t been all that valuable to the population at large.
I know #1 and #2 have to be addressed and they will be with an upcoming intranet project. We’re looking at hosting something on the cloud that we can use LDAP or AD to log on and maintain a single sign-on environment. We also want to find something that will be easy for user’s to add pages and intellectual property to. Finally it will have to serve as a platform for communication to the company. I’m very excited about this project but I’m going to have to reserve the rest of topics 1 and 2 for another post.
The third point I made above has been addressed with 2 initiatives I have completed in the last few weeks. The first was a long process of designing integration strategy and documentation including implementation documentation, project plans, risk scenarios, etc. The second was a simple Twitter page. I want to talk about the value of that twitter page today.
What I did:
I built a page on the wiki that consolidated all the current Twitter chatter about our company and all our competitor companies. I also set up a few searches to monitor our top customers and any discussion with those customers that focus on Shipping. I then showed this page to our Director of marketing, VP IT, director Sales Ops and a few weeks later our CEO. We now have a very nice little dashboard of all the conversations that are happening that are important to us.
How I did it:
- Go to Twitter.com/widgets
- Create a search widget for each Company name I wanted to follow, You do this by selection Search widget on the entry screen and filling out Google type search entry form.
- I copied the code created by the widget
- I created an HTML Table and started posting the widgets. I gave a cell in the table for each widget.
Marketing Impact/What we have learned:
- End customers – our customers, customers hate our competitor’s offerings.
- There is not much discussion about our company out there.
- When we found an upset customer, we were able to respond quickly.
- If an upset customer receives their package they probably won’t be upset anymore.
- Most Important: our company needed a Twitter presence. Our customer’s are there and Our Customer’s Customer’s are there. We now have a service presence and I expect we’ll continue to grow from there.
I do want to make one point. The exercise to build this page took about 3-4 hours. It would take a more skilled person about 1-2. I could do it again now in about 45 minutes.
What are some of the ways you’ve used Twitter in your company?
Flip – Awesome Product
I recently got my flip which I absolutely love. It’s so easy to use and I have captured much of my kids that I otherwise would not have. I need to remember to bring the camera around more often because it has been a blast. I don’t know what exactly it is about the flip but it completely changes the way I look at video.
Importing and uploading videos has been a blast too. The flip software has taught me the value of cropping clips and has made it easy to upload videos.
While I do absolutely love this product there is one thing I don’t like about the software, I can’t tag my videos when loading to Youtube and yet the flip automatically tags the video with FlipShare. I think this is a significant flaw in the software. They should provide me the option of tagging the video and allow me to choose if I’ll add the FlipShare tag. Asked I will, but as long as I’m not being asked I’ll go up to YouTube and remove the tag since I have to add my own up there anyway.
All the same I think the camera and import software are incredibly easy to use a great value and worth buying unless your some kind of videophile. I’m not so it suites me fine.
Hey Flip let me know if you change the software so I can upgrade.
Oh Yeah I wrote this review instead of video as my one boycot against the Flip because of the software design. Otherwise I recommend buying it.
Merry Christmas
DADvocate Project – Check it out
I’ve been working hard on putting together The DADvocate Project. Here are a few videos that describe the project. Let me know what you think about the project and the videos. – NOTE: I’m a bit less professional in these videos. I’m wearing a sweatshirt that I just ran in and it has stains from my son’s throw-up. It’s part of who I am as a dad so that’s what you get for the DADvocate project.
Web Marketing for small local businesses – CPC Advertising
I’ve owed this blog a CPC discussion for a while now. Here it is.
@garyvee – On Being a Dad
If you haven’t read the book “Crush It” yet you need to. Gary Vaynerchuk started the Wine Library four years ago and built it into a $64 million dollar business using social media and connecting with his audience. In the book Crush It he talks about how you have to be willing to “bleed out you eye’s,” quoted from his speech the other day, to succeed. I went to Gary’s book signing in Atlanta on Monday and stayed for his question and answer session. I had to opportunity to ask how his experience has been being a dad. Check it out.
By the way if you’re a Dad and haven’t completed the DADvocate project Survey yet, don’t forget to do it now!
I also want to credit @MaritzaParra and @JeffHerring from http://OnLineBizShow.com for providing the video clip.
AJC -”Small Businesses Find Value in Social Networking”
Check out the article “Small Business find value in Social Networking.” in Today’s AJC.
This is a great article and shows that small businesses are starting to recognize the value of social media. The truly interesting thing about the article is that it is only partially set up as a social media article. I read it and wanted to leave some comments but the AJC doesn’t encourage it’s community that way. There site is a traditional web site not a blog. There is no community there and so they continue to lose more audience to other platforms that do allow the audiences to interact.
What do you think?
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