Elance It
How comfortable are you with the web, writing, search engine optimization, marketing, lead generation, even follow up phone calls? The question is what are your comfortable doing and what do you want others to do for you? Where will you spend your time? You may need to spend your time to learn new skills but you also only have limited time. Do you really need to know how to create a web site? Do you really need to know how to optimize your site to be recognized by search engines?
No matter what your business take the time to go research e-lance. Here is a short video about how to find good project descriptions. Using elance or another site like rent-a-coder could be the best investment of your time and money.
Original Video – More videos at TinyPic
Long Form Sales Letters
What is the value of a long sales letter?
According to an article written by Joel Comm in FeedFront magazine October 2008 long form sales letters just work. He quotes a study by Marketing Experiments Journal stating that the long form sales letters outperform Short copy, sometimes as much as 400%.
Joel has also had experiences where the long form sales letter had conversion rates as high as 70%. A conversion rate is taking the visitors to a site and getting them to take the desired action. Desired action could be buy, sign up for news letter, or sign up for additional information.
Additional terms related to long form sales letters include Landing pages and Squeeze pages. These are pages where you are asking your customer to take an action. The reason the long format seems to work well is because you should be answering all your customers objections in the content of the sales form. Below is a review of long form sales letters and some techniques to employee when creating your own long form sales letter.
Original Video – More videos at TinyPic
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